The Impact of the Media On Influencing Popular Culture Among the Youth. Case Study: Nairobi City, Kenya.

TABLE OF CONTENTS

CHAPTERONE

1.0 IN"TRODUCTION ........................................................................................... 4

1.1 BACKGROUND ............................................................................................. 4

1.2 STATEMENT OF Tiffi PROBLEM ............................................................... 5

1.3 STUDY OBJECTNES .................................................................................... 6

1.4 SCOPE OF Tiffi STUDY ................................................................................ 6

1.5 JUSTIFICATION OF THE STUDY ............................................................... 6

1.6 RESEARCH QUESTIONS ............................................................................. 7

CHAPTER1WO

2.0 LITERATURE REVIEW ................................................................................. 8

2.1 mTRODUCTION ............................................................................................ 8

2.1.2 THE YOUTH, MEDIA AND POPULAR CULTURE .................................. 8

2.1.3 MEDIA USED TO SPREAD POPULAR CULTURE ................................. 10

2.1.4 POPULAR CULTURE AND ITS CHALLENGES .................................... 13

CHAPTER THREE

3.0 METHOOOLOGY .......................................................................................... 13

3.1 mTRODUCTION ........................................................................................... 13

3.2 RESEARCH DESIGN ..................................................................................... 14

3.3 SAMPLE ......................................................................................................... 14

3.4 SAMPLE TECllNIQUE .................................................................................. 14

3.5 DATA COLLECTION METHODS ................................................................ 14

3.6 DATA ANAL YSIS .......................................................................................... 16

3.7 ETIIICAL CONSIDERATIONS ..................................................................... 17

3.8 ASSUMPTIONS AND LIMITATIONS OF Tiffi STUDY ............................... 17

CHAPTER FOUR

DATA, ANALYSIS AND PRESENTATION

4.0 mTRODUCTION .............................................................................. 19

4.1 PRESENTATION&DISCUSSION OF RESULTS ........................................ 19

4.2.1 POPULAR CULTURE AND THE SOCIAL BEHAVIOR OF YOUTH ............. 19

4.2.2 MEDIA CHANNELS USED IN POPULAR CULTURE ............................ 21

4.2.3 SECTORS OF SOCIETY AFFECTED BY POPULAR CULTURE ............... 23

CHAPTERFIVE

SUMNMARY, CONCLUSION AND RECOMMENDATIONS ..................... . 25

5.0 INTRODUCTION ............................................................................ 25

5.2 SUMMARY AND CONCLUSIONS ...................................................... 26

5.2.1 STATUS OF INTERNET & THE BROADCAST MEDIA .......................... 27

5.2.2 ANALYSIS ON POPULAR CULTURE, MEDIA&VIOLENCE ................... 27

5.2.3 ANALYSIS ON POPULAR CULTURE & SEXUALITY ........................... 27

5.2.4 ANALYSIS ON POPULAR CULTURE & DRUG ABUSE ........................... 28

5.2.5 ANALYSIS ON POPULAR CULTURE &SELF DEVELOPMENT ............... 28

5.3 RECOMMENDATIONS ..................................................................... 28

REFERENCES

APPENDICES