The Influence of Mass Media and National Agricultural Advisory Services (Naads) On Rural Development Case Study, Masindi District

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TABLE OF CONTENTS

DECLARATION

APPROVAL

DEDICATION

ACKNOWLEDGMENT iv

TABLE OF CONTENTS v

LIST OF TABLES viii

LIST FIGURESABSTRACT ix

ABSTRACT x

CHAPTER ONE i

INTRODUCTION 1

Background of the study

Statement of the problem 2

Purpose of the study 3

Objectives of the Study 3

Specific Objectives of the Study 3

Research questions 3

Scope of the study 4

Theoretical scope 4

Geographical scope 4

Significance of the study 4

CHAPTER TWO 5

REVIEW OF RELATED LITERATURE 5

Introduction 5

Concepts, Opinions, Ideas from Authors! Experts 5

Theoretical perspective 8

Related literature 10

CHAPTER THREE .20

RESEARCH METHODOLOGY 20

Research Design 20

Research Population 20

Sample Size 20

Sampling Procedure 20

Research Instrument 20

Validity and Reliability of the Instrument 21

Data Gathering Procedures 21

Data Analysis 21

Ethical Considerations 21

Limitations of the Study 21

The study was constrained by time and finances because of the distances

involved in conducting the research.CHAPTER FOUR 21

CHAPTER FOUR 22

PRESENTATION, ANALYSIS AND DISCUSSION OF THE FINDINGS 22

4.0 Introduction 22

4.1 Socio-demographic Characteristics 22

4.1.1 Age of the respondents 22

4.1.3 Marital Status of the respondents 23

4.1.3 Gender of the respondents 24

4.1.4 Educational status of the respondents 25

4.1.5 Educational status of the respondents 27

4.2: The Major role of mass media communication in NAADS program of Masindi

district 28

4.3 The challenges faced by the mass media in the implementation of NAADS

program have been presented in line with the objectives of the study

as it has been presented below 32

44. The effects of mass media communication and NAADS program

implementation in agricultural development of Masindi District was outlined in

the table below 34

CHAPTER FIVE .38

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS 38

5.0 Introduction 38

5.1 Summary 38

5.2 Conclusions 39

5.3 Recommendations 39

REFERENCES 41

APPENDICES 43

APPENDIX I: RESEARCH INSTRUMENT 43

QLJETIONAIRE FOR NAADS OFFICIALS 43

QUESTIONAIRE FOR THE BENEFICIARIES OF SELLECTED NAADS GROUPS

ABSTRACT The study was on the influence of mass media and National Agricultural Advisory Services (Naads) On Rural Development in Masindi District. Chapter one looked at the background of the study, statement of the problems, study objectives, research questions, and scope of the study and significance of the study. Chapter two looked at the related literature, on the study topic. It reviewed document from journals, books, reports and internet work relevant to the study. Chapter three was both qualitative and quantitative approach in order to get clear facts from the study. The design most appropriate for this study was more of an evaluation research. This was because the researcher wanted to identify if there a significant relationship between the level of mass media communication and NAADS program implementation in agricultural development of Masindi District. Chapter four; discussed and analyzed the findings of the study in relations with the objectives. Chapter five discussed the summary, conclusion and the recommendation of the study findings which entailed the role of mass media on the NAADs program of development for rural NAADS program in Masindi district.

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The Influence of Mass Media and National Agricultural Advisory Services (Naads) On Rural Development Case Study, Masindi District

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