The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-Up Bottling Company In Enugu Metropolis)

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ABSTRACT

This research study focused on the influence of televisions adverting on consumers demand for soft drinks in Enugu metropolis, A case study of Seven-up bottling company.

The objectives of which the study was carried out are to

FIND OUT how effective the television advertising strategy of seven- up is all how advertising was affected the company.

To measures the impact of the advertising programes on the performance of seven-up product of the performance advertising programmes on the personal of seven-up products.

The population of the Study include customers, distributors, and management and relevant staff of the case organisations.

Toppan’s formular was used in determing the sample size of customers while census was used for the management and relevant staff of seven-up bottling company.

Questionnaires were administered to the ten areas within Enugu Metropolis. The following findings among other were need that television advertising is very necessary in marketing actives of every organisation or busyness organisation.

Finally, seven up bottling common must improve on service, quality of their product. With the analysis made, and the tested hypothesis it was observed that television advertising encouraged increase in demand for seven –Up products with in Enugu metropol

TABLE OF CONTENT

TITTLE PAGE…………………i

APPROVAL PAGE…………………ii

DEDICATION …………………iii

ACKNOWLEDGMENT ………………iv

CHAPTER ONE

1.0INTRODUCTION

1.1BACKGROUND OF THE STUDY

1.2STATEMENT OF THE PROBLEM

1.3OBJECTIVE OF THE STUDY

1.4STATEMENT OF HYPOTHESIS

1.5SIGNIFICANCE OF THE STUDY

1.6THE SCOPE OF THE STUDY

1.7DEFINITION OF TERMS

CHAPTER TWO

2.0LITERATURES REVIEW

2.1AN OVERVIEW OF ADVERTISING

2.2TYPES OF ADVERTISING

2.3IMPORTANCE OF ADVERTISING

2.4THE ROLE OF T.V ADVERTISING

2.5EFFECTIVENESS OF T.V ADVERTISING

2.6INFLUENCE F T.V ADVERTISING ON CONSUMER DEMAND

2.7INFLUENCE OF T.V ADVERTISING ON DEMAND

CHAPTER THREE

3.0RESEARCH METHODOLOGY

3.1PRIMARY DATA

3.2SECONDARY DATA

3.3POPULATION OF STUDY

3.4SAMPLE SIZE DETERMINATION

3.5SAPLING TECHNIQUE

3.6RESEARCHER INSTRUMENT USED

3.7VALIDATION OF THE INSTRUMENTS

3.8METHOD OF DATA TREATMENT AND ANALYSIS

3.9QUESTIONNAIRE ADMINISTRATION

3.10LIMITATION OF THE STUDY

CHAPTER FOUR

4.0DATA PRESENTATIONS ANALYSIS AND INTERPRETATION OF DATA

4.1DATA PRESENTATION AND ANALYSIS

4.2TEST OF HYPOTHESIS

CHAPTER FIVE

5.1SUMMARY OF FINDINGS

5.2RECOMMENDATION

5.3CONCLUSION

5.4BIBLIOGRAPHY

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The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-Up Bottling Company In Enugu Metropolis)

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