THE INFLUENCE OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF NIGERIA YOUTHS (A CASE STUDY OF UNICAL STUDENTS CALABAR)

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ABSTRACT

This study probes the impact which Tv has on the cultural values of the Nigeria youths. It specifically tackles the impact of western Tv programes on Nigeria University students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among UNICAL student Enugu is significantly associated with their perception of western culture and exposure to western Tv programmes. The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory. Lerner (1962) Rogers (1964) Schramm (1964) and the later critical perspective of cultural and media imperialism. McPhail (1981), (1984) Gerbuer (1977). The research applies the theory of acculturation along with the culturation hypothesis. â€œDefluer and Dennis 1991, Garbner 1977, Morgan 1991â€ explains that acculturation of Nigeria youths take place as a result of exposure to western Tv which influence the perception of Tv reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to Tv will tend to identification of western television stars as models. H2: The improvement of Local Tv movies industries will increase Nigerian youthsâ€™ preference for local Tv product. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method Recommendations to check the cultural genocide for further research were preferred.

TABLE OF CONTENTS

Cover Page

Title Page

Approval Page

Dedication

Acknowledgement

Table of Contents

Abstract

CHAPTER ONE

INTRODUCTION

1.1Background of the Study

1.2Statement of the Research Problem

1.3 Objective of the Study

1.4 Significance of the Study

1.5Research Question

1.6 Research Hypothesis

1.7Scope/Delimitation of the Study

1.8 Assumption of the Study

1.9Limitation of the Study

1.10Conceptional and Operational Definition

CHAPTER TWO

LITERATURE REVIEW

2.1 Sources of Literature

2.2Review of Relevant Literature

2.3Theoretical Framework

2.4Summary of the Literature

CHAPTER THREE

METHODOLOGY

3.1 Research Design

3.2Area of the Study

3.3Population of the Study

3.4Research Sample and Sampling Technique

3.5Instrument used for Data Collection

3.6 Validity of the Instrument

3.7Method of Collecting Data

3.8 Method of Data Analysis

CHAPTER FOUR

4.1 Date Analysis and Presentation

4.2Hypotheses Testing

4.3 Discussion of Findings

CHAPTER FIVE

5.1Summary

5.2 Recommendation

6.3Conclusion

6.4Suggestion for further Studies

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THE INFLUENCE OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF NIGERIA YOUTHS (A CASE STUDY OF UNICAL STUDENTS CALABAR)

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