The Perceptions of Public Relations in Organisations

TABLE OF CONTENTS

ITEM PAGE

Declaration ....................................................................................... (i)

Approval ......................................................................................... (ii)

Acknowledgement .............................................................................. (m)

Dedication ....................................................................................... (iv)

Table of contents ................................................................................ (v)

List ofTables ................................................................................................................. (viii)

Abstract. .............................................................................................. (ix)

CHAPTER ONE

1.0 Introduction ................................................................................ 1

1. I Background of study ...................................................................... I

1.2 Statement of the problem ................................................................ .3

1.3 Objective of the study .................................................................... 4

1.3.1 General objectives ....................................................................... .4

1.3.2 Specific objectives ........................................................................ 4

1.4 Hypothesis ................................................................................. 5

1.5 Research questions ........................................................................ 5

1.6 Significance of the study ................................................................. 5

1. 7 Scope of the study ........................................................................ 6

1.8 The conceptual framework of Public Relations ....................................... 6

CHAPTER TWO

LITERATURE REVIEW

2.0 Introduction ............................................................................... 9

2.1 The concept of Public Relations ....................................................... 9

2.2 Importance of Public Relations ........................................................ 11

V

2.3 Process of Public Relations ............................................................ 12

2.4 Limitations of Public Relations ........................................................ 12

CHAPTER THREE

METHODOLOGY

3.0 Introduction .............................................................................. 14

3. l Research design ......................................................................... 14

3.2 Target population ...................................................................... .14

3.2. l Justification for the study population ................................................ 15

3.3 Studyarea ............................................................................... 16

3.4 Sample size ............................................................................. 16

3.5 Sample selection ........................................................................ 16

3.5.1 Sample procedure ...................................................................... 16

3.5.2 Sources of data ......................................................................... 17

3 .6 Data collection methods .............................................................. .17

3. 7 Data processing, analysis and presentation ......................................... 18

3 .8 Limitations of the study ............................................................... 19

CHAPTER FOUR

PRESENTATION AND INTERPRETATION OF THE FINDINGS

4.0 Introduction ............................................................................ 20

4.1 Interpretation ........................................................................... 20

4. I. 1 The concept of Public Relations ..................................................... 20

4.1.2 Public Relations as a dialogue ........................................................ 21

4.1.3 Public Relations as very objective and genuine ................................... 22

4.1.4 The interests of the public in Public Relations ..................................... 23

4.1.5 Unethical practical of Public Relations ............................................ 24

VI

4.2 The impressions, understanding of Public Relations ............................. 25

4.2.1 Demographic findings .................................................................. 26

4.2.2 Public Relations as interpersonal relationship ..................................... 28

4.2.3 Public Relations as advertising ...................................................... 28

4.2.4 Public Relations as step and moves in communication .......................... 29

4.2.5 Public Relations as agreements ...................................................... 29

4.2.6 Public Relations publicity and marketing .......................................... 30

4.2. 7 Public Relations is part of management ............................................ 30

4.2.8 Public Relations as function ......................................................... 30

4.3 Public Relations and publicity ....................................................... 31

4.4 Public interest in Public Relations .................................................. 31

4.5 Process of Public Relations .......................................................... 32

4.6 Benefits of using Public Relations .................................................. 34

CHAPTER FIVE

RECOMMENDATIONS AND CONCLUSIONS

5.0 Introduction ........................................................................... 36

5.1 Recommendations from this study ................................................. 36

5 .2 Conclusion ............................................................................. 3 7

Bibliography ................................................................................... .38

Appendix I

Questionnaire ......................................................................... .39

Appendix II

Interview Guide ..................................................................... .43