THE PLACE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE OF TOOTHPASTE (A CASE STUDY OF CLOSE UP)

Overview
Cite Work

ABSTRACT

This research for the place of Advertising in motivating consumer Brand preference of Toothpaste (A case study of Close-Up. Their objectives is to find out if close up is rendering high quality services to the consumers. In order to collect data in the study, the researcher used questionnaires, interviews and observation in collecting data. The data collected was analysed in tables using percentages and frequencies. Hypothesis was also tested using chisquare from data analysis the following findings came up:

(i)Close-up have adequate facilitates competent staffs

(ii)They render high quality services to consumers

(iii)They consider the welfare and satisfaction of customers in running the company.

The major problem confronting close-up is that they donâ€™t have enough transport and storage facilities. Based on the above findings, the researcher recommends that;

i)The provision of adequate warehouse and reservation centres for these entertainments service facilities.

ii)The provision of adequate transportation facilities to help make available these service to the consumers who need them.

TABLE OF CONTENTS

Title Page

Approval Page

Dedication

Acknowledgement

Abstract

Table of Content

CHAPTER ONE

Introduction

Background of the Study

Statement of problems

Research Objective

Significance and need for the study

Scope of the Study

CHAPTER TWO

Review of Related Literature

Meaning of Advertising

Purpose of Advertising

Categories of product Advertising

Perception process in advertising

Advertising and product positioning

Advertising and competition among Toothpaste firms

CHAPTER THREE

Summary of finds, Recommendation and Conclusion

Summary of findings

Recommendation

Read Download

THE PLACE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE OF TOOTHPASTE (A CASE STUDY OF CLOSE UP)

Related Works