ABSTRACT
The aim of this study was to determine the role of the electronic media in the creation of
environmental awareness. The study was done in Kampala city in Uganda. The study objectives
were; to identify the role of media on environmental awareness, to find out factors exacerbating
environmental problems and to determine the challenges faced by the media in creating
environmental awareness in Uganda.
The study adopted quantitative and qualitative methodologies. The study involved 90 male and
female who responded to a questionnaire that was. Questions that were asked generated
demographic information about the participants, participants marital status and knowledge about
the roles media on creating environmental awareness.
Media helps the people and civil society group to raise the issues and keep people aware. Factors
that exacerbate environmental problems were rapid population growth, massive land
degradation, wide spread poverty, rainfall dependent economy, lack of adequate policy measure
and lack of awareness are believed to complicate the problem of mitigating the impact of
environmental change. However, scarcity of information, lack of editorial support, ignorance and
misunderstanding of environment issues on the community, pressure from industry and
environmental groups and lack of skill and training were some of the challenges of
environmental reporting
The study concluded that the media has a big role to play in making people aware of
environment issues and taking actions to protect the environment. Media channels operate with
the support of many factors. It can be argued that the majority of citizens in Uganda learn about
environmental issues, beyond their immediate surroundings, through the media.
The study recommended that environmental media programs should be transmitted at suitable
times and the experiences of successful farmers in natural resources conservation and
development should be shared. Attention should also be given to identification of awareness obstacles and training and sensitizing ofjournalists on environment tissues.
ANDREW, W (2021). The Role Of Elecronic Media In Creating Environmental Awareness: A Case Study Of Kampala City. Afribary. Retrieved from https://afribary.com/works/the-role-of-elecronic-media-in-creating-environmental-awareness-a-case-study-of-kampala-city
ANDREW, WAISWA "The Role Of Elecronic Media In Creating Environmental Awareness: A Case Study Of Kampala City" Afribary. Afribary, 03 Jun. 2021, https://afribary.com/works/the-role-of-elecronic-media-in-creating-environmental-awareness-a-case-study-of-kampala-city. Accessed 14 Nov. 2024.
ANDREW, WAISWA . "The Role Of Elecronic Media In Creating Environmental Awareness: A Case Study Of Kampala City". Afribary, Afribary, 03 Jun. 2021. Web. 14 Nov. 2024. < https://afribary.com/works/the-role-of-elecronic-media-in-creating-environmental-awareness-a-case-study-of-kampala-city >.
ANDREW, WAISWA . "The Role Of Elecronic Media In Creating Environmental Awareness: A Case Study Of Kampala City" Afribary (2021). Accessed November 14, 2024. https://afribary.com/works/the-role-of-elecronic-media-in-creating-environmental-awareness-a-case-study-of-kampala-city