The Role Of Electronic Media In Promotion Of Rural Economic Development In Uganda. A case Study Of Nakifuma Sub-County In Mukono District

ABSTRACT

This study dealt with the role of electronic media in promoting rural economic development in

Uganda. Chapter one gave the background information of the study, statement of the problem,

objectives of the study, research questions, scope of the study and significance of the study.

Chapter two gives an illustration of the related literature review. Chapter three gave the

description of the reach design, population description, and sampling design, instruments for data

collection, ethical consideration and limitations of the study. Chapter four gave the description,

discussion and analysis of findings and chapter five gave the summary, recommendations and

conclusion of the report. The methodology used was both descriptive and explanatory. The study

sought to find out the role of electronic media in promoting rural economic development in

Uganda, challenges it encounters and the solutions to overcome such challenges.

Data was collected by use of questionnaires and interviews. Random sampling was used to select

interviewees from the sub county and all beneficiaries and the findings from the research were in

position to show the role of electronic media in promoting rural economic development in

Uganda. Basing on the research findings it can be concluded that government should be

supportive and protective of the media to promote development among people in rural areas

which can be done through encouraging the local community to participate in the activities

enforcing development together with the media.

In conclusion therefore, media plays a major role in development of rural communities thus it

should not be under estimated in terms of developing such areas. One of the reasons is that use of

media being the first informative way of reaching and sensitizing local people, works closely

with the community, hence establishing pressing needs of the community and it is able to

prioritize them and offer services which are relevant to the needs of the community and can

facilitate development with in a short period of time in comparison with other instruments