THE ROLE OF MARKETING COMMUNICATIONS (A CASE STUDY OF JOHN HOLT)

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ABSTRACT

The first chapter of this work dealt on the Background of the study, to the subject matter.

In the second chapter of this work, the research made clear explanation of marketing communication. The school of thought within the subject area, the school of thought relevant to the study and the summary.

The third chapter of this work dealt with the method used in carrying out the research, source of data, data presentation and data analysis. In this chapter also, the project work clearly explained the recommendation and conclusion.

TABLE OF CONTENTS

Title Page

Approval Page

Dedication

Acknowledgment

Abstract

Table of Contents

CHAPTER ONE:

INTRODUCTION

1.1 General Background of the Subject Matter

1.2 Statement of the Problem

1.3 Problems that the Study will be Concerned with

1.4 The Scope of the Study

1.5 The Definition of the Important Terms

1.6 References

CHAPTER TWO:

LITERATURE REVIEW

2.1 The Origin of the Subject Area

2.2 The School of Though Within the Subject

2.3 The School of Though Relevant to the Study

2.4 The Approaches to the Study

2.5 Summary

2.6 References

CHAPTER THREE:

CONCLUSION

3.1 Data Presentation

3.2 Analysis of Data

3.3 Recommendation

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THE ROLE OF MARKETING COMMUNICATIONS (A CASE STUDY OF JOHN HOLT)

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