THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANISATION (A CASE STUDY OF NITEL PLC ENUGU)

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ABSTRACT

This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches.

Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in Nitel Plc Enugu.

The survey research method was used in this study as the population was picked amongst the staff of Nitel Plc Enugu. Questionnaires were administered to the respondents to elicit the needed information that helped in the organization of data and presentation.

The researchers showed that public relations can help in any corporate organization like Nitel Plc Enugu can also use those roles to uplift the image of Nitel Plc Enugu.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

INTORUCTION

1.1Background Of The Study

1.2Statement Of The Research Problem

1.3Objectives Of The Study

1.4Significance Of The Study

1.5Research Questions

1.6Research Hypothesis

1.7Conceptual And Operational Definitions

1.8Assumptions

1.9Limitations Of The Study

CHAPTER TWO

LIETRATURE REVIEW

2.1Sources Of Literature

2.2The Review

2.3Summery Of Literature Review

CHAPTER THREE

METHODOLOGY

3.1Research Method

3.2Research Design

3.3Research Sample

3.4Measuring Instrument

3.5Data Collection

3.6Method Of Data Analysis

3.7Expected Results

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1Presentation Of Data

4.2Results

4.3Hypothesis Testing

4.4Discussions

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1Summary

5.2Conclusion

5.3Recommendations

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THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANISATION (A CASE STUDY OF NITEL PLC ENUGU)

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