THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANIZATION (A CASE STUDY OF ESTISALAT)

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ABSTRACT

There has been a meaningful contribution by researchers on this subject; public Relations. So this project developed after a series of consultation and research. In order to put to rest the about is the mind of many as to whether public relation is necessary in an industry or organization, I strongly believe that the industry is the means through which public relation is mostly propagated. More so, the industry as a corporate body has an image to protect thus the need for an effective public relation unit in an industry. I have my case study as Estisalat Plc, Enugu), The structure of the material is family simple. I have five chapters in this project. Chapter one deals with the introductory aspect of the research work, chapter two deals with the review of literature, which explains the functions and importance of public relation unit in an corporate organization. Chapter three is all about the research methodology, chapter four is the analysis and interpretation of data while chapter five deals with the conclusion and recommendations for further study.

TABLE OF CONTENT

Title Pageii

Approval pageiii

Dedicationiv

Acknowledgmentv

Abstractvi

Table of Contentvii

CHAPTER ONE

Introduction

1.1Background of the study 1

1.2Statement of the Research Problems3

1.3Objectives of the Study 3

1.4Significance of the study4

1.5Research Questions 6

1.6Formulation of Hypothesis 6

1.7Theoretical Framework 8

1.8Scope of the study 10

1.9Limitation of Study 10

1.10Definitions of Terms 11

CHAPTER TWO

2.1Source of Literature13

2.2Review of Relevant Literature14

2.3Summary of Literature Review35

References

CHAPTER THREE

3.0Research Method37

3.1Research Design37

3.2Area of Study 37

3.3Research Population38

3.4Research Sample 38

3.5Sample Technique 39

3.6Instrument for Data Collection40

3.7Method of Data Collection 40

3.8Method of Data Analysis 41

3.9Expected Results42

References

CHAPTER FOUR

4.1 Data Analysis and Interpretation 44

4.2Test of Hypothesis 54

4.3Discussion 57

CHAPTER FIVE

5.1Summary60

5.2Recommendations61

5.3Conclusion63

Bibliography

Appendix

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THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANIZATION (A CASE STUDY OF ESTISALAT)

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