THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

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ABSTRACT

This study is aimed, at pointing the role of public relations department and the practitioner in building the corporate image in government parastiatls

TABLE OF CONTENT

TITLE PAGEII

APPROVAL PAGEIII

DEDICATIONIV

ACKNOWLEDGMENTV

ABSTRACTVI

TABLE OF CONTENTVII

CHAPTER ONE INTRODUCTION

1.1THE HISTORY OF NIGERIAN AIRWAYS 7

1.2THE OBJECTIVES OF NIGERIAN AIRWAYS8

1.3STATEMENT OF RESEARCH PROBLEM10

1.4OBJECTIVES OF THE STUDY12

1.5SIGNIFICANCE OF THE STUDY13

1.6RESEARCH QUESTIONS 14

1.7RESEARCH HYPOTHESIS/NULL HYPOTHESIS15

1.8DEFINITION OF TERMS –CONCEPTUAL16

1.9DEFINITION OF TERMS OPERATIONAL17

1.10ASSUMPTION18

1.11LIMITATIONS OF THE STUDY18

CHAPTER TWO

2.1THE ORIGIN AND CONCEPT OF

PUBLIC RELATIONS20

2.2THE PLACE OF PUBLIC RELATIONS IN AN ORGANISATION20

2.3CORPORATE PUBLICS24

2.4CORPORATE IMAGE31

2.5SOCIAL RESPONSIBILITY34

2.6THE PUBLIC RELATIONS PRACTITIONER38

2.7SUMMARY OF LITERATURE REVIEW40

CHAPTER THREE

3.1RESEARCH METHOD43

3.2RESEARCH DESIGN43

3.3POPULATION AND SAMPLE44

3.4MEASURING INSTRUMENT44

3.5ANALYSIS46

CHAPTER FOUR47

CHAPTER FIVE

5.1SUMMARY62

5.2RECOMMENDATIONS63

5.3CONCLUSION65

BIBLIOGRAPHY67

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THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

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