THE ROLE OF SOCIAL MEDIA IN PROMOTING EDUCATION IN KAMPALA CITY: A CASE STUDY OF KAMPALA INTERINATIONAL UNIVERSITY

ABSTRACT

The s~dy on “the role of social media on promoting education was conducted in Kampala

International University, Uganda. The study employed a cross sectional research design. It

included 90 respondents. The study was based on research objectives which included;

establishing the different t~es of social media sites used in education in Uganda; to find out the

impact of social media on education in Uganda; to find out the challenges in the adoption of

social media on education in Uganda.

On the different t~es of social media sites used in education in Uganda, the study revealed that;

Facebook, WhatsApp, Twitter, Google+, and Linkedin are the major social media networks used

on education at Kampala International University, Kampala.

On the impact of social media on education in Uganda and the findings revealed that: easy access

to educational materials, increased discussions among students, increase teacher’s

collaboration, quick communication and new way of interaction in learning process were the

major direct benefits associated with the use of social media on education at Kampala

International University, Uganda.

On challenges in the adoption of social media on education at Kampala International University,

the study found that; poor access to social media, poor internet access, inadequate power supply,

lack of knowledge on how to use social media, and cyber crime were the challenges in the

adoption of social media on education in Uganda.

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