The Role Of The Media In Promoting Community Services In Masaka District: A Case Of Buddu Radios

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ABSTRACT 

The research on: “the role of the media in promoting community services in Masaka district. The research concluded that media face challenges in promoting community services in Masaka District. The study was guided by three research questions which included: finding out which media programs that promotes community services; finding out the impact of media programs to the community members; and finding out the challenges the media face in promoting these programs to the community members. The study targeted 1 00 people from where the sample size was got. The respondents consisted of especially: governmentofficials, community members and media practitioners. The research concluded that media face challenges in promoting community services in Masaka District. The study also concluded that media programs have both positive and negative impact to the community members of Masaka District. 

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