THE SIGNIFIANCE OF MOITIVATION OF ENHANCING THE EOMPLOYEE PEROFORMANCE IN A COMPETATIVE MARKETING ENVIRONMENT (A CASE STUDY OF UNITED BANK FOR AFRICAN (UBA) ILORIN)

111 PAGES (11821 WORDS) Marketing Project

PROPOSAL

The available theories on organization fail to encompasses effectiveness and efficiency motivation can be viewed as an inner urge that drivers people to work or perform. It is also an energy that boosts the morale of a worker or an employed. 

This project work will emphasis te role of motivation ion an organization.

Chapter one of the project on the effect of motivation on employee performance in competitive marketing environment on introduction, it first  of all define what motivation is by various authors and tries to mention , different kinds of  motivation. This chapter state the purpose of study , statement of the problem, relevant research questions statement of hypothesis, background of  study, significance of the study scope and limitation of chapter one.

Inc Chapter two, this chapter set the current research into perspective in order to show the state of art, this chapter, literature review is based on ideas of the subject matter of the study the chapter also extraged kinds of motivation steps in motivation by chris, techniques of motivation was stated as financial incentive, non financial or non monetary incentive, chapter also stated motivation in organization policies.

Chapter three, is research methodology, this is perhaps the background against which the findings and conclusion are based this phase of the research consist  of the population of this study, sampling design and procedure, data collection, re-statement of research question, limitation of the methodology and historical background of the organization. 

Chapter four in which data gathered are  presented and analyse in order to derive a  valid and objective conclusion on the subject matter of the study questionnaire were administered to the bank staff bank all data analyse  and interception.

In chapter five this study effect of motivation on employees, in banks have been motivation their employee for effective and efficient performance, using the united bank for Africa Plc as a case study. The questionnaire was deigned to provide information about the degree of motivation in the commercial banking industry. The data collected were presented and analysed chapter  four in order to desire a valid and objective conclusion on the heading summary of major findings. 

 

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Proposal

Table of contents

CHAPTER ONE

Introduction

Statement of the problem

Scope of the study

Significance of the study

Purpose of study

Limitation of study

Definition of study

CHAPTER TWO: LITERATURE REVIEW

Introduction

Definition at motivation

Types of motivation in banking industry

Kinds of motivation in banking industry

Techniques of motivation used in banking Industry

Motivation organizational policies used in Unite Bank for Africa (UBA).

Motivation theories in organization

Services provided by United Bank for Africa (UBA)

CHAPTERTHREE; RESEARCH METHODOLOGY

Research population

Research Design

Data collection method, technique and type of collected

Method of data collected

Data presentation and analysis technique

Method of data analysis

CHAPTER FOUR

4.0 Data presentation and analysis

4.1 Historical background of the organization UBA Plc

4.2 Organizational structure of United Bank for Africa Plc

4.3 Data interpretation and analysis

Test of hypothesis

CHAPTER FIVE: Summary and Conclusion

5.0 Summary of findings

5.1 Conclusion

5.2 Recommendation

5.3 References