THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING ( A SURVEY OF THE OPINION OF SELECTED COMPUTER –LITERATES IN ENUGU METROPOLIS)

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ABSTRACT

The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers.

The following findings were made in the course of the study.

Nigeria accepted that Internet promote international marketing

Nigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens international marketing, that Nigeria international marketing or marketers make use of Internet services and unfortunately, Nigeria is not yet highly connected to Internet.

TABLE OF CONTENT

The cover page

The title page

The approval page

Dedication

Acknowledgement

Table of content

List of table’s

Abstract

CHAPTER ONE:

INTRODUCTION

1.1Background of the study

1.2Statement of problem

1.3Objective of the study

1.4Research question

1.5Hypotheses

1.6Delimitation of the study

1.7The significances of the study

1.9Definition of terms

CHAPTER TWO

REVIEW OF LITERATURE

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 The design of the study

3.2 Area of study

3.3 The population of the study

3.4 The population of study

3.5 Instrument of data collection

3.6 Validation of instrument

3.7 Method of data collection

3.8 Method of data analysis

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

CHAPTER FIVE

DISCUSSION AND CONCLUSION OF RESULT

5.1Discussion of findings

5.2Conclusion of the study

5.3Recommendation

5.4Implication of the findings

5.5Suggestion for further studies

5.6Limitation of the study

References

Appendices

LIST OF TABLE

Table 1:opinion on weather Internet promotes international marketing.

Table 2:preference of either traditional or Internet marketing methods.

Table 3:opinion on whether Internet quickens international marketing communication

Table 4:respondent opinion on whether internet is used by Nigeria international markets.

Table 5:opinion on whether Nigeria is highly connected to internet.

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THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING ( A SURVEY OF THE OPINION OF SELECTED COMPUTER –LITERATES IN ENUGU METROPOLIS)

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