TITLE OF THE RESEARCH WORK THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS’ SATI STATION (A CASE STUDY OF NIGERIAN AIRWAYS ENUGU )

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Cite Work

ABSTRACT

This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu.

Research method: The data for this study were collected through questionnaire.

Thereafter the data collected were analyzed using chi – square method (X2) = (0 -e)

Which served to out qualitative characterizes

In the data into numerical form and relationships.

The research finding the essentials of public relations officer in an establishment.

The effect of public relations in promoting the image of an organization.

TABLE OF CONTENT

Title pageII

Approval page III

DedicationIV

AcknowledgementV

AbstractVI

Table of content VII

CHAPTER ONE

INTRODUCTION 1

1.1Background of the study 9

1.2The objectives of Nigerian Airway10

1.3Statement of research problem 12

1.4Objective of the study 14

1.5Significance of the study 15

1.6Research questions17

1.7Research Hypothesis / Null Hypothesis17

1.8Conceptual of Operational Definition 18

1.9Definition of terms Operational20

1.10Assumptions 21

1.11Limitation of the study 22

CHAPTER TWO:

REVIEW OF RELATED LITERATURE

2.1The origin and concept public relations 23

2.2The place of public relation in an Organization27

2.3Publics 31

2.4Corporate Image 32

2.5Social Responsibility 34

2.6The pubic relations practitioner38

2.7Summary of Literature review 40

CHAPTER THREE

RESEARCH METHODOLOGY 43

3.1RESEARCH Method 43

3.2Research design 43

3.3Expression Instrument

3.4Measuring Instrument 45

3.5Method off data analysis 46

CHAPTER FOUR

4.1Data analysis and interpretation47

4.2Table 1: Measurement on image problem

of Nigerian Enugu 49

4.3Table 2: Measurement on the role played by the public relations 50

4.4Table 3 :- Measurement of the basic steps

top be taken 52

4.5Table 4:- Measurement of effects of

political interference 55

4.6Discussion 57

CHAPTER FIVE

5.1Summary and recommendation for further study62

5.2Recommendations 65

5.3Conclusion 68

Bibliography71

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TITLE OF THE RESEARCH WORK THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS’ SATI STATION (A CASE STUDY OF NIGERIAN AIRWAYS ENUGU )

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