ABSTRACT Introduction: Behaviours established during youthful and early adult life such as risky sexual behaviours (RSBs) have undesirable effects on the future wellbeing and overall health of adolescents and young adults. Engaging in risky sexual behaviours such as early sexual initiation, multiple partner sexual relationships, unprotected sex, and sex in exchange of money or gifts often lead to undesirable consequences such as contracting sexually transmitted diseases or having unintended ...
ABSTRACT This study examined how social media is used as a tool for social activism by the Occupy Flagstaff House Movement. Underpinned by the theories of technological determinism and the social network theory, the researcher interviewed three members of the leadership of Occupy Flagstaff House Movement and conducted a quantitative content analysis of the messages sent out by the movement on the social media platforms, Facebook and Twitter. The study established that the primary reasons wh...
ABSTRACT As the political and media landscape become complex, political parties and candidates all over the world and for that matter Ghana keep exploring new ways and ideas to effectively communicate their political messages to the target audience. Social media tools nevertheless have unfolded new possibilities for politicians to engage with citizens. The primary objective of this study therefore is to examine the extent to which political message dissemination on social media by politician...
ABSTRACT This study x-rayed the relationship between social media and family relationship. Social media are communication platforms evolved by the technological revolutions of the 21st century where users of the channels log on to the Internet to chat and send pictures. These platforms included but not limited to Facebook, Twitter, Skype, Telegram and Instagram. There is a grmving impression that physical interactions and communications which helped to bond the ties of families members are fa...
ABSTRACT The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was used in this research study, as different philosophies of scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being neglected . the magic bullet theory, creates a strong effect in the media influence .The social media, has played an effective role ,in disseminati...
Abstract The technological breakthrough of web 2.0 revolutionized communication channels, increasing information traffic from source to sender and vice versa. Media convergence is one of the many outcomes of this technological revolution whereby traditional media and the internet merge to disseminate information to audience. However, news preferences seem to relegate different audience demographics to particular channels of communication. This study which analyzed the most preferred mediu...
ABSTRACT Social media is an invaluable technological tool that facilitates the delivery of instruction in the 21st century higher education landscape. It caters for learners’ individual differences, enriches learning environments, encourages knowledge construction and permits learners to individualise their own learning making them independent learners. This thesis investigated the integration of Social Media (SM) platforms into higher education pedagogy in Ghana. It drew on two main theor...
ABSTRACT Increasingly, advertisers and marketers have taken advantage of social media platforms to complement marketing and advertising. Social media offer firms a cheaper alternative to target prospective customers and as such firms are devising ways to trigger engagement from social media users since these users are mostly online for a plethora of reasons. This research was guided by the Elaboration Likelihood Model to examine drivers and outcomes of social media advertising engagement. Su...
ABSTRACT Trends in global information communication have necessitated that academic libraries, whether public or private, resort to the employment of web 2.0 technologies such as Facebook, Twitter, Blogs, Wikis, RSS feeds, YouTube, etc. in their services. Indeed the knowledge and use of such platforms has become critical for the survival of academic libraries globally. For this reason, this research focused on investigating the knowledge and use of social media by reference and user services...
ABSTRACT The proposed system is a dynamic model of social media monitoring tool with sentiment analysis. Social media platforms contain a lot of data which might be considered ambiguous to businesses/organizations. Most organizations make use of social media platforms for advertisement as they reach a large crowd in a short period of time and are also more affordable compared to other options. Businesses find it difficult to have a clear vision/insight on how well their business has grown aft...
ABSTRACT With the explosion of information on the web, the internet has become the reserve for all kinds of information connecting individuals to health content, expertise and support. Majority of people are turning to social media and other internet platforms to seek for health information and experiences. However, anyone can post health content on the web regardless of their professional background or expertise, medical qualifications or intentions raising concerns about the quality of info...
ABSTRACT The purpose of this study was to examine the effect of social media self-control failure on the online purchasing behaviour of college students. The role of time spent in this relationship was also addressed. The study was designed to explain the cause and effect relationship between social media self-control failure and the constituents of online purchasing behaviour using an analytical research purpose, namely, attitude towards online purchasing, compulsive buying, conspicuous cons...
ABSTRACT The increased use of social media in the corporate world has led public relations practitioners as well as academics to seek to understand how to better use them to communicate. Many studies have explored how social media is used by practitioners in other industries in the corporate domain but few have focused on the telecom industry. This study explores how telecommunications network operators in Ghana make use of social media as a public relations tool. Through a content analysis o...
ABSTRACT This study is a quantitative analysis of the level of social media addiction among students of the University of Ghana. Using the Uses and Gratification theory and Media Systems Dependency theory as the theoretical framework, the study investigated the level of addiction to the various social media platforms among a sample of Students of the University of Ghana. The objective of the study was to see whether social media addiction existed among students and the extent to which they w...
ABSTRACT This study examined how social media is being used as a platform for political information. The study was guided by three main objectives: (i) to find out the extent to which University of Ghana students use social media as a platform for accessing political information, (ii) to investigate the preferred communication channels used in accessing political information, (iii) to understand whether University of Ghana students view social media as a credible and reliable platform for p...