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The Relationship Between Social Media Networking Use And Marital Well-Being Among Couples In Nakuru County, Kenya

ABSTRACT This study examined the relationship between the level of social media networking use and well-being of marital relationships, the relationship between stress and anxiety associated with social media networking use and well-being of marital relationship, and the role of psychotherapy, sociability and social skill development in promoting responsible social media use among couples. The study was grounded on Family Systems Theory and Rational Choice Theory. The study utilized Correlat...

EFFECTS OF SOCIAL MEDIA USE ON THE ACADEMIC PERFORMANCE OF STUDENTS OF PUBLIC TERTIARY INSTITUTIONS IN GHANA

ABSTRACT Social media has become ubiquitous in today’s globalized world as a result of its valuable role in communication and information sharing. It appeals to people from all walks of life, particularly students, for a variety of purposes irrespective of some negative effects that their use may have on their academic performance. This study investigated the effects of social media use on the academic performance of students of public tertiary institutions in Ghana, with University of Educ...

Drivers And Outcomes of Social Media Advertising Engagement; A Survey of The Students of University of Ghana

ABSTRACT Increasingly, advertisers and marketers have taken advantage of social media platforms to complement marketing and advertising. Social media offer firms a cheaper alternative to target prospective customers and as such firms are devising ways to trigger engagement from social media users since these users are mostly online for a plethora of reasons. This research was guided by the Elaboration Likelihood Model to examine drivers and outcomes of social media advertising engagement. Su...

Assessing Social Media Perception by Nigerian Graduates; A Study of Godfrey Okoye University

Abstract The study seeks to assess the social media perception and usage among students of Nigerian universities. Three research questions guided the study. Survey research design was adopted for the study. The population for the study is 1816. The sample size of the study was drawn using Wimmer and Dominic to get 451. 451 copies of questionnaire were distributed and 317 copies of the questionnaire were returned. Data was gotten from both the primary source and secondary source. The primary s...

Assessing Social Media Perception by Nigerian Graduates: A Study of Godfrey Okoye University

Abstract The study seeks to assess the social media perception and usage among students of Nigerian universities. Three research questions guided the study. A survey research design was adopted for the study. The population for the study is 1816. The sample size of the study was drawn using Wimmer and Dominic to get 451. 451 copies of the questionnaire were distributed and 317 copies of the questionnaire were returned. Data was gotten from both the primary source and secondary source. The p...

THE ROLE OF SOCIAL MEDIA IN THE DAILY ROUTINES OF RADIO JOURNALISTS IN ACCRA

ABSTRACT This exploratory study investigated the role of social media in radio journalism at Accra-based radio stations. It was inspired by the steady evolution of radio in Ghana‘s democratic space and the insurgence of social media through increasing internet connectivity in Accra. The study combined both qualitative and quantitative methods. From a sampling frame of 33 radio stations, the study used a healthy combination of random sampling methods; purposive sampling and snowballing for i...

Social Media And Family Relationship In Abuja City

ABSTRACT This study x-rayed the relationship between social media and family relationship. Social media are communication platforms evolved by the technological revolutions of the 21st century where users of the channels log on to the Internet to chat and send pictures. These platforms included but not limited to Facebook, Twitter, Skype, Telegram and Instagram. There is a grmving impression that physical interactions and communications which helped to bond the ties of families members are fa...

Social Media As A Tool For Social Activism: A Study Of The “Occupy Flagstaff House Movement” (OFSHM)

ABSTRACT This study examined how social media is used as a tool for social activism by the Occupy Flagstaff House Movement. Underpinned by the theories of technological determinism and the social network theory, the researcher interviewed three members of the leadership of Occupy Flagstaff House Movement and conducted a quantitative content analysis of the messages sent out by the movement on the social media platforms, Facebook and Twitter. The study established that the primary reasons wh...

Social Media, A Handtool For News Gathering? A Case Study Of The Newsday And Southern Eye

Abstract The main aim of the research is to examine the dynamics of using social media as a source for news in mainstream media. The research will also seek to highlight the potential threat to journalists‟ ethics such as objectivity, bias and fairness as a result of sourcing out information from various social media platforms such as Facebook pages, Twitter, Instagram and Whatsapp. The use of social media as a source for news by mainstream media newspapers especially those operating from t...

THE EFFECT OF SOCIAL MEDIA ON VOTING BEHAVIOUR IN NASSARAWA WARD “ONE” IN CHIKUN LOCAL GOVERNMENT AREA OF KADUNA STATE

                                                                            ABSTRACTThe influence of the use of social media on people’s behavior has recently become more visible than before. Stakeholders in several democracies have since harnessed the utility of social media in their electoral process. This study examined the effect of social media on voting behaviour in Nassarawa Ward “ONE” in Chikun Local Gove...

THE IMPACT OF SOCIAL MEDIA ON JUVENILE DELINQUENCY OF SECONDARY SCHOOL STUDENTS

The work looked at how social media predispose adolescents to different social vices and maladaptive behaviours. The study rose as a result of the widespread of social media and how adolescents use this platform. There has also been a sudden increase in juvenile delinquency, especially in the last few decades that social media became a house hold name. Hence, this study investigated how social media influence or contribute to juvenile delinquency.   This is just a proposal. Interested perso...

Impact Of Social Media Influencers On Social Brand Communication For Kenyan Tech Brands On Instagram

More than half of the world’s population now uses the Internet, making it an integral part of our everyday life. For this reason, Internet growth continues to accelerate around the world with user numbers increasing by the day. A 2017 study by ‘We are Social’ and ‘Hootsuite’ on the use of the Internet, social media and mobile throughout Africa reveals that visiting social network sites remains the most performed online activity on the Internet all over the world (Kemp, 2017). Accord...

THE ROLE OF SOCIAL MEDIA IN PROMOTING EDUCATION IN KAMPALA CITY: A CASE STUDY OF KAMPALA INTERINATIONAL UNIVERSITY

ABSTRACTThe s~dy on “the role of social media on promoting education was conducted in KampalaInternational University, Uganda. The study employed a cross sectional research design. Itincluded 90 respondents. The study was based on research objectives which included;establishing the different t~es of social media sites used in education in Uganda; to find out theimpact of social media on education in Uganda; to find out the challenges in the adoption ofsocial media on education in Uganda.On ...

GHANA’S 2016 PRESIDENTIAL ELECTION: A STUDY OF ELECTORAL CAMPAIGNS IN THE AGE OF SOCIAL MEDIA.

ABSTRACT Political Parties across the world have in recent time’s integrated social media as part of their campaign strategy to woo voters online. This is because social media has proven to be an effective medium for electoral communication given its several features like photo sharing, status update, tags, post sharing, likes, live videos, video sharing among others. Most importantly, social media facilitates access to political information and its networked structure enables users to crea...

BOOSTING TOURISM IN GHANA THROUGH SOCIAL MEDIA

ABSTRACT PAGE Recreational activities in Ghana are generally limited in relation to its scope. Looking at exploration as a recreational activity that translates into activities that fall under the tourism sector, a remedy to the limitation placed on the scope of recreational activities in Ghana can in turn, boost the tourism culture that exists in Ghana. With the many technological advancements, social media has become quite common especially among the youth at large. This paper would be expl...


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