ABSTRACT The role of social media in success and development of artisan related activities cannot be over-emphasized. In this era of modern technology, providing means by which artisan can improve on their jobs and increase their profit is important. This is because active participation in social media activities among artisan can improve their business and create awareness on what they are producing to the general populace. This study is a descriptive study, both primary and secondary ...
ABSTRACT The study examined the effect of customer social media brand engagement on word of mouth and purchase intention as well as explored the moderating effect of brand trust in such a relationship. The study employed an explanatory design using quantitative research approach to explain the cause and effect of the dimensions of customer social media brand engagement on word of mouth and purchase intention. Self-administered questionnaires and online survey tool, Google forms, were employed...
ABSTRACT Academic performance is an important element to the lives of students in schools and their progression to the career world. Several factors indicate a student’s academic success. While some may not graduate top of their class, they may hold leadership positions in several student groups or score high on extracurricular activities. The title of this paper is “Social Networking and Academic Performance of University Students in Kenya: A Case Study of Kenyatta University, Kericho ...
ABSTRACT The research is an investigation on the nature of violence against women on social and online media in Zimbabwe. A review of the causes and factors that causes violence against women on social and online media was discussed, the reason why women should not be abused and also the legal structural policies protecting women in their homes. Theories were the support bases of the thesis. Only qualitative research method was used to gather information with the use of secondary and primary ...
ABSTRACT Social media are web-based services that gives individual the opportunity to create either a public or semi-public profile within a bounded system, add a list of others to with they share a connection and view and transverse their list of connections and those made by others within the system. Therefore, this study was carried out with the aim of examining the impact of use of social media on students’ academic performance in Ibanda municipality. In other to measure social media ...
AbstractThe aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this aim, the survey research method and chi-square were used. Subjects were drawn from journalists in Makurdi metropolis in Benue State, using the purposive sampling technique. Three research questions and one alternative hypothesis guided the study. Research findings showed that social media have enhanced the productivity of journalists in Makurdi metropolis and a...
ABSTRACT Zimbabwean mass media has profoundly been polarised by two significant camps, progovernment and anti-government mass media establishments. Public opinion has primarily been centered on the binary ideological inclinations of these two camps. The heavily censored political environment in Zimbabwe since the imposition of the Public Order and Security Act 11 17(POSA) resulted in political interaction and expression of personal dispositions being subverted thereby resulting in „silence...
ABSTRACT The researcher was motivated into conducting this research study by the need to know and understand the effects of social media on customer purchase decisions. The objectives of the study were to establish the influence of digital consumer interaction on need recognition, to investigate the effect of electronic word of mouth on information search, to investigate the effect of product attributes on evaluation of alternatives and to assess the extent to which brand online communities c...
ABSTRACT The reading habit of secondary school students in Nigeria has been found to be on the decline. This trend can be traced to lack of library infrastructure and facilities in most schools and homes. This has raised concern among stakeholders and portends danger for the academic performance. Previous studies have focused more on home- and school-related factors with little emphasis on students-related factors such as selfesteem, peer influence and social media utilisation. This study...
ABSTRACT Most studies in Social media indicate that about 52% of the world’s population, including school going ones has been found to be frequent users of the social media networking. Despite this understanding few studies have examined the implication of media networks on academic performance of secondary school students. Using rational choice theory and planned behavior theory, this study examined the Implications of psycho- social media networking on academic performance among Adolescen...
Abstact INTRODUCTION This study examines the socialness of online social media, specifically WhatsApp and Facebook. Literature (Papacharissi 2010, Bauman 2013), shows that online social media helps in creating communities, bonds, socializing and gatherings just like organic communities. Facebook users can claim to have hundreds of friends in their network, yet sometimes find it difficult to name half a dozen people that they have actually met in their local neighborhood. While social networks...
INTRODUCTION2 DEFINITION OF TERMS:2 LITERATURE REVIEW:3 SCOPE OF WORK:3 OVERVIEW:3 USAGE OF SOCIAL NETWORKING SITES3 EFFECT OF SOCIAL MEDIA ADDICTION (LOSS OF INTEREST IN OTHER ACTIVITIES)4 IMPACT OF SOCIAL MEDIA ADDICTION:4 IMPACT OF SOCIAL MEDIA ADDICTION ON STUDENT ACADEMIC PERFORMANCE5 IMPACT OF SOCIAL MEDIA ADDICTION ON EMPLOYEES5 METHODOLOGY5 METHODS OF DATA COLLECTION:6 ANALYSIS OF DATA:6 DISCUSSIONS AND RESULTS6 SUMMARY9 CONCLUSION9 REFERENCES:9
ABSTRACT The study examined media advocacy as practiced by Civil Society organizations in pushing for development agenda in Ghana. The study employed an exploratory research design and a sample size of three(3) CSOs namely Ghana Integrity Initiative, Media Foundation for West Africa and the Centre for Democratic Development using the purposive sampling technique. Underpinned by the Agenda Setting and the Two-step flow theory, interviews were conducted for data collection. Interviews were then...
Abstract This research looks to understand the role digital media plays to inspire and sustain sports participation and how digital media could be used as a socially inclusive tool. The study explores if strategically packaged digital media could be used in a socially inclusive way to increase or sustain sports participation. This would address one of the problems facing sports organisations, as sports participation is decreasing or at least stagnating both in South Africa and on a global sca...
TABLE OF CONTENTSDECLARATIONAPPROVALDEDICATION iiiACKNOWLEDGEMENTABSTRACTCHAPTER ONE 11.0 INTRODUCTION 11.1 Historical perspective 11.2 Theoretical perspective 31.3 Conceptual perspective 41.4 Contextual perspective 51.5 Problem statement 61.6 Purpose of the study1.7 Research objectives 71.8 Research questions 81.8.1 Scope of the study 81.8.2 Geographical scope 81.8.3 Content sèope 81.8.4 Time scope 81.8.5 Definition of key terms gCHAPTER TWO 12LITERATURE ~EVIEW 122.0 Introduction 122.1 Theo...