Abstract The Nigerian media are key instruments of HIV/AIDS communication. They use different techniques to influence human knowledge, attitude and practice. Through the qualitative approach, the study identified the media and strategies commonly used for HIV/AIDS behaviour change communication in Nigeria. It triangulated unobtrusive observation and in-depth interviews through the viewing of selected broadcast, film and outdoor media in South-West Nigeria. In-depth interviews complemented th...
ABSTRACT While the creation of a strong reputation and image has been recognized as an important factor in the success or failure of virtually all major organizations for some time, CSR has only recently been acknowledged as one of the most important factors in determining corporate reputation. The study examined the effects of corporate social responsibility on corporate identity of small and medium telecommunication firms in Kenya. The study was guided by four objectives: To examine the ef...
Abstract The aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. Five research questions were used in the study. The findings of the study showed that, news censorship has negative influence on the performance media houses, news objectivity, accuracy and balance...
ABSTRACT The purpose of the study was to assess the effects of workplace stress on employee performance. The study however concentrated on employees in the Judicial Service of Ghana in Kumasi, Ashanti Region. The study was divided into three objectives that is; identify the effect of organisational level stress on the performance of employees, identify the effect of individual level stress on the performance of the employees, to identify perceived coping strategies adopted by employees in the...
Information is an important tool for national development. However, it needs to be quality information if it is to bring about positive change — not only at individual but also societal level. Positive change comes about when individual members harness their resources towards a common goal. This communal effort comes about if such citizens share a common understanding of issues that affect them. It is for this reason that the media plays a crucial role in providing a platform for shari...
The use of media resources has an effect on students’ content acquisition as they add value to learning outcomes. However, research has shown that media resources cannot be effectively used unless they are available in sufficient quantities. Little attention has been given to the use of media resources in secondary schools for the hearing impaired. In view of this, the study sought to investigate the availability and use of media resources in the selected special secondary schools. The stud...
ABSTRACT The purpose of this study was to identify the causes and effects of stigmatisation on HIV and AIDS patients in the Central Region of Ghana. Some theoretical perspectives have been used to explain stigmatisation. They were the attribution theory and the exchange theory. These theories were found to be suitable for the explanation of stigmatisation in HIV and AIDS. In conducting the study, a sample size of 120 was used in addition to 5 case studies. Two non-probability sampling techn...
Abstract That the press sensationalizes crime stories, over reports violent crime stories like homicide, assault etc in comparison (0 non-violent stories and that violent stories are usually reported .disproportionately compared to their incidence in official crime statistics or victim of surveys, and that sensational reporting of crime contribute to concern over crime among the public is point of concern. This stimulates fear of crime which is now being recognized as a distinct social probl...
ABSTRACT It has been established that the “Western nations dominate the electronic media around the world which in return has a powerful effect on the Third World cultures by imposing on them Western views, and therefore, destroy their native cultures”. As a result, this study examined the impact of Electronic Media on Cultural Imperialism on the culture and values of Enugu urban residents due to their exposure to electronic media. To obtain factual results, the researcher adopted survey ...
ABSTRACT The research topic was chosen because the media do not believe that preserving culture is part and parcel of the media and can enhance people’s understanding of culture and its values. The research examined the role played by the broadcast media in preserving culture in Uganda. This is because cultural values had deteriorated and WBS a luganda speaking station was chosen because it that covers almost the biggest percentage of the country. Specific objectives were used to examine th...
ABSTRACT The role of the media in development issues cannot be over emphasized. The media is the vehicle through which masses are mobilized and policies are explained. Famine is basically an agricultural question, agriculture being a sector that has not been effectively and reliably investigated through the media. The basic tenets of the social responsibility theory emphasizes that the media has certain obligations to society. Apart from acting as a people's watchdog, the media should mainta...
ABSTRACT The purpose of Study was to determine the effects of Adolescence peer influence on pupils· Academic.· performance in Upper Nyakach Division Nyakach District. area. The specific Objectives of' the study were to investigate how physical and emotional changes in adolescents affect the academic performance of the adolescents and finally to examine the measures that can he put and have been put in place to cater for the adolescent's · problems. The findings revealed that peer influ...
BACKGROUND OF THE STUDY. The media of mass communication has two important broad sub – divisions, the electronic and the print media. The print media involves mainly the magazine and newspapers. These are regional and national informers which provides retrievable, researched and indepth news – stories of events. Since its inception in 1859, courtesy of Henry Townsend, print media has...
ABSTRACT The prevalence rate of female circumcision among the Abagusii community is over 96% whereby the rural areas of Kisii County are largely affected. These statistics are recorded after the use of mainstream media in campaigns against female circumcision in the region spearheaded by both government and non-governmental organizations. Contrary, Oral media, which represent the culture and tradition of people in a community, is perceived as the most effective form of media in the rural area...
Abstract/Overview The prevalence rate of female circumcision among the Abagusii community is over 96% whereby the rural areas of Kisii County are largely affected. These statistics are recorded after the use of mainstream media in campaigns against female circumcision in the region spearheaded by both government and non-governmental organizations. Contrary, Oral media, which represent the culture and tradition of people in a community, is perceived as the most effective form of media in the ...