ABSTRACT The growth of social media has provided a powerful, widespread and global communication platform. Its growth has had an impact on the opportunities for the perpetration of violence against women. Though violence against women did exist before, social media is presenting new ways in which women experience violence. This study sought to address the perception of violence against women on the social media platform as experienced in Kenya by answering questionsregarding the types of vi...
Political parties’ interaction strategy and practice on Facebook is the topic of this article. Political parties and individual politicians can use social media to bypass media and communicate directly with voters through websites and particularly social media platforms such as Facebook. But previous research has demonstrated that interaction on social media is challenging for political parties. This study examines the disparity between interaction strategy and online responsiveness and fin...
Abstract The use of social media in learning and teaching has become a popular concept in this modern day of internet and a technological society. Many researchers have made efforts to prove the applicability of internet-based technologies in education as well their influence on the educational outcomes. As social media sites continue to grow in popularity, it remains the premise that technology is a vital part in today’s learners’ success equation. This study examined Grade 11 Geography...
In the context of today’s electronic media, social networking sites have come to mean individuals, using the internet and web application to communicate in previously impossible ways. This study sought to explore the effects of social media on collaboration and engagement among students in the University of Botswana particularly the use of Facebook. The study adopted the descriptive survey research design which was employed to derive responses from sample size of 100 undergraduate in the Ba...
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks (Ahlqvist 2003). Andreas Kaplan and Michael Haenlein define social media as ‘a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content (Kaplan 2010). Furthermore, social media depends on mobile and webbased techno...
ABSTRACT The growth of the Internet has changed the way newsrooms across the world operate. At the heart of the new developments is the growing presence of traditional media of newspaper, magazines, radio and television online. Media houses have formed digital divisions solely tasked with operating their websites and social media handles. This study sought to find out how this changing technology is changing how young adults access news and information. This study picked the journalism studen...
Abstract The need for politicians to mobilize support for their endeavors has lacked an effective platform for this purpose prior to the introduction of Social media. The subsequent development of the internet and consequentially, the advent of Social Media, not only covered succored this lack, it ushered in a new wave of Political Mobilization. The use of Social media in Political Mobilization, therefore, is a very important subject to 21st Century politics. This paper deals solely with th...
ABSTRACT Over the last two decades, there has been a tremendous increase in the development and use of various social media tools in sharing of information, discussions of issues concerning the day-to-day life of the people. A review of previous studies on the use of social media tools has revealed its impact on the organizational performance of different institutions. However, there is very little that has been done in relation to the impact of social media tools on the organizational perfor...
Student learning behaviour can be adversely influenced by extraneous factors such as the use of social media. These adverse effects can sometimes extend to the students perceptions of learning to the extent that they shift their attention either positively or negatively towards learning. The purpose of the study was to examine the influence of social media on learning behaviour among secondary school students in Moshi Municipality in Tanzania. The study specifically sought to address the...
ABSTRACT Academic performance is an important element to the lives of students in schools and their progression to the career world. Several factors indicate a student’s academic success. While some may not graduate top of their class, they may hold leadership positions in several student groups or score high on extracurricular activities. The title of this paper is “Social Networking and Academic Performance of University Students in Kenya: A Case Study of Kenyatta University, Kericho ...
ABSTRACT Media convergence is an effective mechanism to enhance brand visibility of medium enterprises in the market as it’s varied and cost effective. However medium enterprises are hampered by fragmented marketing structures and efforts which prevents them from taking advantage of media convergence to amplify brand messaging across media sites and channels. In fact some medium enterprises marketers still view paid, owned, earned and shared media as separate hence develop brand media stra...
ABSTRACT This study examines the impact of social networking sites on workplace productivity. Objectives of the study include: to examine the effect of social media on employees’ productivity; to identify the impact of using social media as a strategic communications tool on employee productivity and cost effectiveness; to identify the positive and the negative consequences of employees’ individual media use; to evaluate the potential benefits of social networking sites for business ...
ABSTRACT Political Parties across the world have in recent time’s integrated social media as part of their campaign strategy to woo voters online. This is because social media has proven to be an effective medium for electoral communication given its several features like photo sharing, status update, tags, post sharing, likes, live videos, video sharing among others. Most importantly, social media facilitates access to political information and its networked structure enables users to crea...
ABSTRACTThe influence of social media was examined and how it affects the usage of traditional mass media among youths. Also its effect on communication and socialization habit. Further more, the media relationship with its immediate audience, suggests that media weaken or delimit the audience capacity to act autonomously. This study considers the uses and gratification theory whose emphasis on the audience is active in reception of the media. Also it suggests no passitivit...
ABSTRACT The study was to establish the impact of broadcast media in fighting against drug abuse in Uganda. With special attention to UBC Radio located in Kampala Central. It was guided by the researcher objectives that included investigating on the effect of broadcast media in fighting against drug abuse among the Ugandans. examining the role of broadcast media in educating and enlightening the Ugandans on drug abuse, to examine the challenges facing broadcast media in creating awarenes...