ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES. (A CASE STUDY OF POWER HOLDING COMPANY FORMERLY CALLED NEPA)

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ABSTRACT

The success or failure of product or service depends on the attitude of consumers towards it. That is why the research instrument I used was questionnaire and interview. The questionnaire was drawn and randomly distributed within the indicated area of study. The research also made use of oral interview to supplement questionnaire.

Data was collected from seven zones such as New Heaven, Asata, Achala-Layout, Ogui Urban, Ogui New Layout, Ogbete (Camp) and Agabni Road.

Bourley was used to determine the sample size.

Also, chi-square was used to analyze the hypothesis and know also when to accept or reject the null and alternative hypothesis.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgment

Abstract

Table of contents

CHAPTER ONE

1.0Introduction

1.1Background of the study

1.2Statement of the problems

1.3Objective of the study

1.4Scope of the study

1.5Limitation of the study

1.6Research hypothesis

1.7Significance of the study

CHAPTER TWO

2.0Literature review

2.1consumer behaviour

2.2Marketing application of consumer behaviour theory

2.3How to measure attitude

2.4Concept of public utilities

References

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

3.0Introduction

3.1Research methodology

3.2Instrument of data collection

3.3Area of coverage

3.4Population of the study

3.5Sample size determination/procedure

3.6Validity of instrument instruments

CHAPTER FOUR

DATA PRESENTATION, ANALYSIS AND DISCUSION OF FINDINGS

4.0Data presentation and analysis

4.1Data presentation result summary and findings

4.2Testing of hypothesis

CHAPTER FIVE

5.0 Summaries of finding, recommendation s and conclusion

5.1Summary of finding

5.2Recommendations

5.3Conclusion

Reference

Bibliography

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ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES. (A CASE STUDY OF POWER HOLDING COMPANY FORMERLY CALLED NEPA)

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