EFFECTIVE CORPORATE IMAGE MANAGEMENT AS A STRATEGY FOR ENHANCING PROFITABILITY (A CASE STUDY OF PHINOMAR NIG. LTD NGWO, ENUGU AND FIRST BANK OF NIGERIA PLC, ENUGU.

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ABSTRACT

The purpose of this study is to determine and effective corporate image management as a strategy for enhancing profitability. In Phinomar Ltd Ngwo, and FBN PLC Enugu.

In carrying out the study, care was therefore taken to ensure that relevant and adequate data were collected and analyzed. Thus, the research obtained such data from primary and secondary sources.

The research method in which the sample was selected through statistical formular and random sampling. The data collection instrument included questionnaire interview and observation as well as library after analyzing the data the following findings were made, the existing corporate image management at phinomar and FBN Enugu is not effective, thus derive from expectation.

Communication is glossily inadequate this does not favour the companies, it therefore hindered profitability, it was also discovered that link between management and workers is very poor. After this series of findings some recommendation were made.

-Public relation effort should be improved upon.

-Corporate image management is very essential for enhancing company profitability.

-Communication should be made adequate so as to suit the general public, for profitability.

-I accept every omission and mistakes therein.

TABLE OF CONTENTS

Title Pageii

Approval Pageiii

Dedicationiv

Acknowledgementv

Abstractvi

Table of Contentsvii

CHAPTER ONE

1.0Introduction1

1.1Background of the Study1

1.2Statement of the Problem5

1.3Purpose of the Study7

1.4Significance of the Study9

1.5Definitions of important terms9

1.6References15

CHAPTER TWO

2.0Literature Review16

2.1.Meaning and History of Corporate

Image Management 16

2.2Different Views and Opinions about Corporate

Image Management and Organizational

Profitability23

2.3Different Approach to Corporate

Image Management26

2.4Method of studying the Problem27

2.5Corporate Image Management at

First Bank Plc. Enugu28

2.6The Management Structure Of FBN Plc30

References 32

CHAPTER THREE

3.0Data Presentation33

3.1Analysis of Data34

3.2Recommendation35

3.3Conclusion37

3.4References39

Bibliography40

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EFFECTIVE CORPORATE IMAGE MANAGEMENT AS A STRATEGY FOR ENHANCING PROFITABILITY (A CASE STUDY OF PHINOMAR NIG. LTD NGWO, ENUGU AND FIRST BANK OF NIGERIA PLC, ENUGU.

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