Exploring The Extent to Which Innovation Has Made International Companies More Competitive Than Local Companies in Uganda.

TABLE OF CONTENTS

Declaration .............................................................................. .

Approval . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Dedication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. iii

Acknowledgement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1v

GENERAL INTRODUCTION

Backgronnd of the study................................................................. I

Statement of the problem............................................................... 2

Objectives of the study.................................................................. 2

Significance of the study..................................................................... 3

Scope of the study............................................................................. 3

Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 4

Research Design......... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Area of study..................................................................... 4

Population........................................................................ 4

Sources of data.................................................................. 4

Procedure........................................................................ 5

Limitations of the study................................................................. 5

CHAPTER ONE: LITERATURE REVIEW

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... 7

Definition of key concepts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .... 7

Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Competitive advantage......................................................... 8

Characteristics of innovation........................................................... 9

Sources of innovation................................................................... 10

External sources................................................................ 10

Internal sources.................................................................. 11

Innovation strategies..................................................................... 12

Generic strategies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 13

Relationship between innovation and competitive advantage..................... 15

Relevance of innovation vis a vis competitive advantage........................... 16

How to build innovation.................................................................. 17

CHAPTER TWO: PRESENTATION, ANALYSIS AND INTERPRETATION OF

FINDINGS.

Introduction................................................................................. 20

Sample characteristics and descriptive statistics....................................... 20

Presentation of findings on the general respondents.................................. 21

Structural and Location ofrespondents...................................... .. 21

Reasons for innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 21

Presentation and Analysis of findings as per application of innovation . . . 22

Factors that lead to acquiring competitive advantage................................. 22

How to develop a competitive advantage.............................................. 23

Innovation process.......................................................................... 24

Innovation strategies adopted by the firm and in what department.................. 24

Effectiveness of innovation on the competitive advantage........................... 25

Limitations faced in implementing innovation........................................ 26

The Balanced score card.................................................................. 27

CHAPTER THREE: CONCLUSIONS AND RECOMMENDATIONS

Introduction............................................................................... 28

Conclusion................................................................................ 28

Recommendations....................................................................... 28

Bibliography..................................................................... 31

Appendices....................................................................... 32