TABLE OF CONTENTSDECLARATION .................................... .. .......................................................... iAPPROVAL ..................................... ............................................................... iiDEDICATION ..................................... ............................................................ iiiACKNOWLEDGEMENT .................................................................................... ivTABLE OF CONTENTS ........................
ABSTRACT The project title is the impact of pricing strategies on profitability of Sameer Africa Limited. The research was conducted under the hypothesis that the pricing strategies functions positively influence the profitability of products that satisfy consumer's needs and wants, thus reducing costs and increasing sales and profits. The study was carried out to analyze market performance of new prices, assess the impacts of pricing strategies in regard with profitability functions and eval...
ABSTRACT This study assessed the relationship between customer care and customer retention a case of MTN -Uganda. The research was based on the bucket-mouth theory of customer retention. The general objective of the research was to investigate the relationship between customer care and customer retention. The specific objective were; to determine the effect of customer care in MTN Kampala district, to determine forms of customer care being used in MTN, to establish ways of how to retain custo...
TABLE OF CONTENTSDECLARATIONAPPROVALDEDICATIONACKNOWLEDGEMENT ivTABLE OF CONTENTS VLIST OF ACRONYMS XiABSTRACT xiiCHAPTER ONE 11.0 Introduction 11.1 Background of the study I1.1 .1 Historical perspective.1.2 Theoretical perspective 21 .1 .3 Contextual Background 31.2 Statement of the Problem 41.3 Purpose of the study 41.4 Research Objectives 51.5 Research Questions 51.6 Hypothesis 51.7 Scope of the Study 51.7.1 Geographical scope 51.7.3 Content Scope 61.8 Time scope 61.9 Significance of the s...
TABLE OF CONTENTSDECLARATION .......................................................................................................... iACIZNOWLEGMENTS ............................................................................................. iiDEDICATION ........................................................................................................... iiiABBREVIATION AND ACRONYMS .................................................................... .ivTABLE OF CONTENTS .............
TABLE OF CONTENTSDECLARATIONAPPROVAL iiDEDICATION iiiACKNOWLEDGEMENT ivTABLE OF CONTENTS vLIST OF TABLES viiiABSTRACT ixCHAPTER ONE 1INTRODUCTION 11.0 Introduction 11.1 Background of the study 11.2 Statement of the problem 21.3 General objective 31.4 Specific Objectives 31.5 Research questions 31.6. Scope of the study 41.6.1 Content scope 41.6.2 Geographical scope 41.6.3 Time scope 41.7 Significance of the study 4VCHAPTER TWO .5LITERATURE REVIEW 52.0 Introduction 52.1 Definitions of working c...
TABLE OF CONTENTSDECLARATION ............................................................................................................................. iAPPROVAL ................................................................................................................................... iiDEDICATION ............................................................................................................................... iiiTABLE OF CONTENTS .........................................
TABLE OF CONTENTSDECLARATION ........................................................................................................................ iAPPROV AL ............................................................................................................................... iiDEDICATION ......................................................................................................................... iiiACKNOWLEDGEMENT .........................................................
ABSTRACT The study aims at assessing factors influencing consumer-buying behaviour of milk consumers in Tanzania a case study of Kinondoni district. It aims at investigating consumers' awareness on importance of milk for their health; and determining the impact of quality, distance from source of supply and socio-cultural factors on milk consumption. The data for the study were collected and through questionnaires and interview to a random selected sample of 83 individuals in fourteen wards o...
TABLE OF CONTENTSDECLARATION ........................................................................................ . . .... iAPPROVAL ....................................................................................................................................... iiDEDICATION ................................................................................................................................... iiiACKNOWLEDGEMENT ...............................................................
TABLE OF CONTENTSDECLARATION jAPPROVALDEDICATION iiiACKNOWLEDGEMENT ivLIST OF TABLESLIST OF FIGURES vTABLE OF CONTENTS viiLIST OF ACRONYMS xCHAPTER ONE 1INTRODUCTION 11.0 Introduction 11.1 Background 11 .1 .1 Theoretical Perspective 2I . 1 .2 Conceptual perspective 21.1.3 Contextual perspective 21.2 Statement of Problem 21.3 Purpose of the Study 31.4 Specific Objectives 31 .5 Research Questions 31.6 Scope 41.6.1 Geographical Scope 41.6.2 Subject Scope 41.7 Significance 41.8 Definition of Key ...
TABLE OF CONTENTSDECLARATION ................................................................................................•............................................ 1APPROVAL ................................................................................................................................................... IILIST OF ABBREVIATION .......................................................................................................................... IllCHAPTER ONE ........
TABLE OF CONTENTContentsDECLARATION ............................................................................................................................. iAPPROVAL ................................................................................................................................... iiDEDICATION ............................................................................................................................... iiiACKNOWLEDGEMENT ....................................
TABLE OF CONTENTDECLARATION ............................................................................................................ iDEDICATION .............................................................................................................. iiAPPROVAL ................................................................................................................. iiiACKNOWLEDGEMENT ........................................................................................... i...
TABLE OF CONTENTSTopic PageDeclaration .Atpproval Sheet • iiAcknowledgment iiiAkbstract 1”THE PROBLEM AND ITS SCOPEI?4’1’ROI)U(~I’ION 1Rationale ofthe study 1—3Purposeofthestudy 3l’hcor3r 35ReviewoftheRelated Literature 5-10SigniflcanceofthcStudy 10-liObjectives 11StatcmentofthcNullHypothesis 12RESEARCH METHODOLOGYDesigii 13Environment 13Respondents 13Instruments 13Data Collection Procedures 13Statistical Treatment of Data 14DefinitionofTerms 14ResultsandDiscussions 15-32C’onc...