Business Management Research Papers/Topics

Impact of Brand Equity on Company Performance, Case of Tristar Insurance Company.

ABSTRACT This study is an investigation of the impact of brand equity on company performance a case of Tristar Insurance Company. The company is facing a lot of challenges given the fact that its clientele mainly comprised of corporate customers who are struggling under the current economic conditions. Also competition is intensifying in the industry. Tristar Insurance Company is now turning its focus on individual customers. The study focuses on examining whether the strengthening of Trista...

Forensic Accounting As A Tool For Fraud Detection And Prevention By Companies In Kenya; A Case Study Of Companies In Nairobi County

 ABSTRACT The objective of the research was to determine the role of forensic accounting as a tool for fraud detection and prevention by companies in Kenya of which a case study of companies in Nairobi county was used. The specific objectives of the study were to identify the role of forensic accounting in fraud detection and prevention by companies in Kenya; to determine the forensic accounting techniques and services used and applied by companies in Nairobi county. The data used in the stu...

Corporate Governance And The Financial Performance Of Locally Listed Companies On The Namibia Stock Exchange

Abstract This study examined the relationship between Corporate Governance and Financial Performance of locally listed companies. The study was prompted by Institutional turbulences as a result of ad hoc policy and decision making processes and poor financial performance of locally listed companies. The study aimed at establishing the relationship between corporate governance, Board roles, contingency, board effectiveness and financial Performance of locally listed companies. A cross section...

The Effects of Grey Importation of Vehicles on the Performance of Franchised Dealers: A Case of puzey and payne.

ABSTRACT The study is titled “The effects of the grey importation of vehicles on the performance of franchised new car dealers: A case of Puzey and Payne”. The main objective of the research was to establish the effects of the grey importation of vehicles on the profitability of franchised new car dealers. The research also sought to analyze the effects of grey imports on the sales of new vehicles by franchised dealers. The literature reviewed include Duhan and Sheffet (1988) views on th...

Challenges faced by school heads in the administration of inclusive education in primary schools in the southern stars cluster of bulawayo central district.

Abstract  The researcher was motivated by the way school heads administered inclusive education in primary schools. As a specialist teacher, the researcher had noted with concern how school heads administered inclusive education in various schools she had taught in. This compelled the researcher to come up with the topic: “Challenges faced by school heads in the administration of inclusive education in primary schools in the Southern Stars Cluster of Bulawayo Central District”. The study...

Zimbabwean Entreprenuership’s Competetiveness In Face Of International Trade In The Manufacturing Sector Of Ledger Paints (Pvt) Ltd

ABSTRACT The Zimbabwean economy is in a transition from multinational conglomerates dominated economy into a locally owned entrepreneurial system. However although fairly new, local entrepreneurship now owns the gateway to Zimbabwean competitiveness in the global market hence this study sought to assess its competitiveness going into the future. The research sought to analyses the competitiveness of local entrepreneur’s products as compared to international products brought by internationa...

The Relationship Between Market Share And Corporate Performance For Firms In The Tea Industry: Case Of Tanganda Tea Limited

ABSTRACT The majority of the Zimbabwean Industries were in the collapsing realm as indicated by a decline in the aggregate demand leading to the loss of market share. This unwelcome relapse has caused companies to defy the odds such as Tanganda by resorting to market share strategies in order to insulate itself. Faced with this situation prompted the researcher to carry out research on the relationship between market share and corporate performance for firms in the tea industry: Case of Tang...

Tax Incentives and Foreign Direct Investment: The Namibian Experience

Abstract This study poses a general question of whether or not foreign direct investment (FDI) inflows have come to Namibia because of the tax incentives offered to foreign investors; and thus whether or not offering such incentives has been beneficial to the country. To answer this question and as dictated by the availability of data, the study reviewed the FDI inflows into Namibia and attempted to assess the benefits and costs through an investigation of related indicators and making infer...

Challenges Faced Sdcs In The Management Of School Development In Mt Darwin District Of Mashonaland Central Province

Abstract This chapter encompass the important aspects of this research that is,(background to the study, statement of the problem and the objective of the study). The objective of the study is to unearth the challenges that SDCs are facing in the management of school development. This chapter gives precedence to all the other chapters and it begins with giving an overview of how SDCs came into being. The legal framework governing the operations of SDCs and their core functions. The chapter th...

An Assessment On Sales Promotional Activities As Key Fundamentals In The Improvement Of A Company Performance: A Case Of Bimco In Redcliff

ABSTRACT The study sought to analyse the sales promotional activities as key fundamentals in the improvement of BIMCOs’ performance. The objectives of the study were to: identify the sales promotional activities being used by BIMCO, to determine the impact of sales promotional activities on sales turnover, to determine the impact of sales promotional activities on market share, to determine the impact of sales promotional activities on customer retention, to establish weaknesses of the cur...

The Impact Of The “Buy Zimbabwe”Campaign On Performances Of Zimbabwean Companies In The Retail Sector

Abstract The majority of the Zimbabwean retail companies were in the collapsing mode as indicated by a performance decline of more than 50% over the past ten years. This miserable predicament necessitated the government to craft locally driven remedies, and one of them was the “Buy Zimbabwe” campaign launched in 2011. This prompted the researcher to assess the impact of the “Buy Zimbabwe” campaign on the performance of the Zimbabwean firms. The study objectives were to establish the i...

A Study Of The Relationship Between Internal Marketing And Customer Satisfaction A Case Study Of Lobels Bread Bulawayo

ABSTRACT Organizations are continuously seeking ways to improve their marketing effectiveness and orientation using internal marketing. Employees are the most important factor in the success and failure of any organization for the company to be at competitive advantage and dominate the market. The study therefore sought to study and evaluate the relationship between internal marketing and customer satisfaction. The objectives of the study were to establish the relationship between employee mo...

Examining Supply Chain Management Practices At Karoi District Hospital

Abstract Supply chain management is a crucial aspect in the operations of an organisation. Supply chain management is a multidimensional study that can yield a number of results to an organisation. The research study examined the supply chain management practices at Karoi District Hospital. In this study supply chain management (SCM) practices were being examined to see their effects on the overall performance of the hospital. It was conceptualized that SCM practices positively affects organi...

Effectiveness of Rebranding as a survival strategy. A case study of Powersales, Fort Street (Bulawayo).

ABSTRACT The aim of the research was to assess the effectiveness of rebranding as a survival strategy and a case study of Powersales Fort Street Bulawayo was used. The research was set on three objectives which are to assess the effects of corporate renaming on competitiveness of an organization, to examine the impact of corporate colours on overall store image and to assess the effect of logo changes on consumer perceptions. The background of the study, research questions and statement of th...

A Critical Analysis of Stakeholder Engagement in Skills Development in Namibia

Abstract In recent years, stakeholder management is increasingly been discussed at national and international levels, primarily due to the many corporate failures across different services. Furthermore, companies are being held responsible for participation in broader social functions that extend beyond their normal routine responsibilities. This study investigates stakeholder engagement practices in skills development in Namibia, in view of the position of the Namibian Training Authority (NT...


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