ABSTRACT The study sought to analyse the sales promotional activities as key fundamentals in the improvement of BIMCOs’ performance. The objectives of the study were to: identify the sales promotional activities being used by BIMCO, to determine the impact of sales promotional activities on sales turnover, to determine the impact of sales promotional activities on market share, to determine the impact of sales promotional activities on customer retention, to establish weaknesses of the cur...
Abstract The majority of the Zimbabwean retail companies were in the collapsing mode as indicated by a performance decline of more than 50% over the past ten years. This miserable predicament necessitated the government to craft locally driven remedies, and one of them was the “Buy Zimbabwe” campaign launched in 2011. This prompted the researcher to assess the impact of the “Buy Zimbabwe” campaign on the performance of the Zimbabwean firms. The study objectives were to establish the i...
ABSTRACT Organizations are continuously seeking ways to improve their marketing effectiveness and orientation using internal marketing. Employees are the most important factor in the success and failure of any organization for the company to be at competitive advantage and dominate the market. The study therefore sought to study and evaluate the relationship between internal marketing and customer satisfaction. The objectives of the study were to establish the relationship between employee mo...
Abstract Supply chain management is a crucial aspect in the operations of an organisation. Supply chain management is a multidimensional study that can yield a number of results to an organisation. The research study examined the supply chain management practices at Karoi District Hospital. In this study supply chain management (SCM) practices were being examined to see their effects on the overall performance of the hospital. It was conceptualized that SCM practices positively affects organi...
ABSTRACT The aim of the research was to assess the effectiveness of rebranding as a survival strategy and a case study of Powersales Fort Street Bulawayo was used. The research was set on three objectives which are to assess the effects of corporate renaming on competitiveness of an organization, to examine the impact of corporate colours on overall store image and to assess the effect of logo changes on consumer perceptions. The background of the study, research questions and statement of th...
Abstract In recent years, stakeholder management is increasingly been discussed at national and international levels, primarily due to the many corporate failures across different services. Furthermore, companies are being held responsible for participation in broader social functions that extend beyond their normal routine responsibilities. This study investigates stakeholder engagement practices in skills development in Namibia, in view of the position of the Namibian Training Authority (NT...
ABSTRACT The research sought to determine the importance of extrinsic motivation in the management of people at work in achieving organizational objectives. The research was carried out at the Athienitis Fife Avenue Supermarket (AFVS). Research objectives were to ascertain if extrinsic motivation influences employee productivity, determine effectiveness of rewards offered and to identify the barriers in keeping up with employee motivation and productivity. The basic theories of motivation and...
ABSTRACT The research which was carried out between August and October 2014 sort to assess the impact of employee motivation on company performance at TM Rusape. The research was carried out after the researcher found out that the sales figures of TM Rusape as well as market share were falling at the same time workers repeatedly complain of not receiving their bonuses as well as working long hours. The study objectives were to assess the various motivational strategies that can be used by TM ...
ABSTRACT THIS RESEARCH WAS CONDUCTED FOR THE PURPOSE OF IDENTIFYING THE FOREMOST FACTORS AFFECTING ICT DIFFUSION AMONGST SMALL TO MEDIUM-SIZED HARDWARE RETAILERS. HAVING EMBRACED AND IMPLEMENTED ICTS, SMES OPERATING IN THE HARDWARE RETAILING INDUSTRY STAND TO BENEFIT IN VARIOUS WAYS. HOWEVER, IT APPEARS THAT THERE IS A SIGNIFICANTLY LOW RATE OF ICT UPTAKE AND DIFFUSION AMONGST HARDWARE RETAILERS IN GWERU. THE STUDY THEREFORE SOUGHT TO REVEAL THE FACTORS AFFECTING DIFFUSION OF ICTS AMONGST SMA...
ABSTRACT The rise and rapid advances in information and communication technologies (ICTs) has been at the centre of global socio-economic revolutions. The use of these ICTs has become a vital component for business success in developed countries. ICTs affect the performance, growth, expansion and services delivery of any business or organization. However Zimbabwe is a developing country and as such lags behind in terms of ICT adoption. This study focused on ICT adoption and use in Rural Counc...
ABSTRACT The study was based on the impact of merchandise assortment on customer retention, the case study being Village Spar. The researcher was inspired to carry out a study on this topic, because she saw firsthand the benefits that lay with good merchandising strategies. However environmental influences have since seen the Village Spar facing challenges that have affected assortment size. Statement of the problem is given. The objectives that were governing the study were, to find out the ...
ABSTRACT The researcher focused on the effects of contract farming practice on production output in cotton industry. The cotton companies of Zimbabwe has experience a decline in production output. The study also gives the challenges faced by the companies in cotton sector and this was done by focusing on the Cotton Company of Zimbabwe (Cottco). The researcher attempt to answer objectives like the effects of contract farming on production output on production output as well as challenges affec...
ABSTRACT Over 8,000 skill based graduates and artisans were trained during 2011-2012 from various Vocational Education and Training (VET) Centres in Namibia. Despite the skills gained and government spending of more than N$270mill during the 2012 /13 financial year, graduates fail to start businesses. The overall objective of this research study was to establish which factors influence skills based graduates and artisans to start a business, by answering three questions. This study assessed t...
ABSTRACT The process of globalization has permeated every sphere of human activity, most notably in the arena of economic globalization. Economic globalization encompasses the integration of national economies into the international economy through trade, foreign direct investment, capital flows and migration. The benefits of globalization are numerous such as foreign direct investments and portfolio flows that engender accelerated economic growth both in the advanced and the emerging economi...
Abstract The globalization of supply chains has increased the complexity of logistics and supply chain management. In today‟s business world, geographic boundaries have become less relevant and the logistic networks now transcend borders and significantly permeate into other economies. As enterprises worldwide grapple to embrace these changes, Small to Medium Entrepreneurs in marginalized rural communities in Namibia are yet to reap the benefits of the ongoing logistics evolution. Instead t...