TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the Study 1.2 State of the problem 1.3 Aims and Objectives of the Study 1.4 Significance of the Study 1.5 Scope of the Study 1.6 Limitations and Constraints to the Study CHAPTER TWO 2.0 Literature Review 2.1 Meaning of Advertising 2.2 Types of Advertising 2.3 Meaning of Radio Advertisement 2.4 Types of Radio Advertisement 2.5 Im...
PROPOSAL The research work is carried out in other to look into the Packaging as an Effective Tools of Omo Product Differentiation in Soap and detergent. The research work will be enables the student to know the important of packaging in the market. The research work will be useful for practical purpose which show the attributes of the product in effective to packaging as an added quality an assist in marketing of product. The research work comprises of five chapters which are chapter one ...
ABSTRACT Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the microenvironment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will ...
ABSTRACT This research is centred on organization with principal attention to planning for the attainment of organization goals the management of an organization is carried out through the aim of several people that comprises the procedure of achieving the mission through the transmission of organization requirements in which individuals working together. Management is a process by which the organization set objectives are achieved through coordinated purchasing staff efforts. Purchasing pers...
CHAPTER ONE 1.0 INTRODUCTION Motivation has been defined on different ways by different scholars and the patterns of these definition has helped on understanding motivation better some of these definition are as follows. Michael (1978) defined motivation as the act of stimulating someone or asset to get a desired course of action to push the button to get a desired reaction. While Hodgets (1977) viewed motivation as “...
ABSTRACT The research works seek to indentify the roles of marketing in the commercial banking. [A case study of diamond bank Nigeria plc]. Commercial banking was entrenched in 1892 with the establishment of British bank for West Africa [b.b.v.a]. The indigenous bank were saved from extraction after 1954 by the intervention of the western and eastern regional bank, marketing is a concept which has not been given due and serious attention among banks in Nigeria because of the seller market nat...
ABSTRACT The effect of fringe benefits on sales force productivity in an organization (A case study of Cadbury Nigeria Plc). The research work covered by various aspect of fringe benefit on sales force productivity. The various factors affecting benefits requirements were discussed. Chapter one entails the introductory aspect of research topic. Also the purpose and scope of study or highlighted including the historical background of the study. �...
ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on industrial growth and development. A marketing survey was conducted to elicit opinions on porously formulated hypotheses. The study discovered that effective consumer satisfaction improved the growth and development of the industry as opposed to the tentative hypothesis. it was concluded that consumer satisfaction serves ...
TABLE OF CONTENTS CHAPTER ONE 1.0 Introduction 1.1 Statements of the problem 1.2 Aims and Objectives of the study 1.3 Significance of the Study 1.4 Scope of the Study 1.5 Limitation of the Study 1.6 Definition of the term CHAPTER TWO 2.0 Literature Review 2.1 Tools for tracking and measuring customer satisfaction 2.2 Deliverance customer value and satisfaction 2.3 Value Chain 2.4 Value – Delivering Network 2.5 A...
TABLE OF CONTENTS 1.0 CHAPTER ONE: BACKGROUND OF THE STUDY 1.1 Introduction 1.2 Statement of research problems 1.3 Aims and objectives of the study 1.4 Significant of study 1.5 Scope of the study 1.6 Limitations and constraints to the study CHAPTER TWO: LITERATURE REVIEW 2.1 Review on past work on branding and packaging 2.2 What is packaging 2.3 Meaning of characteristics of product 2.4 ...
TABLE OF CONTENT TITLE PAGE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENT CHAPTER ONE 1.0. INTRODUCTION 1.1. BACKGROUND OF THE STUDY 1.2. STATEMENT OF THE STUDY 1.3. OBJECTIVE OF THE STUDY 1.4. SIGNIFICANCE OF THE STUDY 1.5. RESEARCH HYPOTHESIS 1.6. SCOPE OF THE STUDY 1.7. LIMITATION OF THE STUDY 1.8. DEFINATION OF OPERATION TERMS CHPTER TWO 2.0. LITERATURE REVIEW 2.1. DEFINATION AND IMPORTANCE OF WORKING CAPITAL AN...
ABSTRACT This study researched into the application of marketing concept in the hotel industry in Nigeria using Kwara Hotel Ltd Ilorin as a case study. It examined the impact of marketing concept in Hotel industry. Marketing survey was conducted to elicit opinion on previously formulated hypothesis. The study discovered that without the concepts of marketing in hotel industry the provers cannot make profit. It was concluded that application of marketing concepts it helps hospitality indus...
TABLE OF CONTENTS CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS CHAPTER ONE:- INTRODUCTION 1.1 Background to the study 1.2 Statement of research problem 1.3 Aim and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation and constrains to the study CHAPTER TWO:- LITERATURE REVIEW 2.1 Concept of marketing 2.2 ...
TABLE OF CONTENTS Title Page i Certification ii Dedication ...
TABLE OF CONTENTS CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS CHAPTER ONE:- INTRODUCTION 1.1Background to the study 1.2Statement of research problem 1.3Aim and objectives of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation and constrains to the study CHAPTER TWO:- LITERATURE REVIEW 2.1Concept of marketing 2.2Marketing mix Variables 2.3Marketing philosophies 2.4Functions of marketing 2.5The Evolution of Bank in Nigeria 2....