There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram & Adhikari, 2010; Becker et al., 2009; Dimitriadis & Steven, 2008; Ozgener & Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established that the establishment of a good relationship with clients is the mainstay of having loyal customers that bring much business than non-loyal customers (Dowling, 2002).
Samuel C N, P. & C., P (2018). IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE PERFORMANCE OF HOSPITALITY INDUSTRY IN NIGERIA. Afribary. Retrieved from https://afribary.com/works/impact-of-customer-relationship-management-on-the-performance-of-hospitability-industry-in-nigeria
Samuel C N, Prince, and PRINCE C. "IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE PERFORMANCE OF HOSPITALITY INDUSTRY IN NIGERIA" Afribary. Afribary, 24 Nov. 2018, https://afribary.com/works/impact-of-customer-relationship-management-on-the-performance-of-hospitability-industry-in-nigeria. Accessed 07 May. 2024.
Samuel C N, Prince, and PRINCE C. . "IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE PERFORMANCE OF HOSPITALITY INDUSTRY IN NIGERIA". Afribary, Afribary, 24 Nov. 2018. Web. 07 May. 2024. < https://afribary.com/works/impact-of-customer-relationship-management-on-the-performance-of-hospitability-industry-in-nigeria >.
Samuel C N, Prince and C., PRINCE . "IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE PERFORMANCE OF HOSPITALITY INDUSTRY IN NIGERIA" Afribary (2018). Accessed May 07, 2024. https://afribary.com/works/impact-of-customer-relationship-management-on-the-performance-of-hospitability-industry-in-nigeria