IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)

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ABSTRACT

This research work is a survey on the effectiveness of Advertising in the maximization of organizational profit with survey of some selected hotels businesses in Enugu Urban.

Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem is necessary in view of the fact that some people do believe that hotel could go on with their businesses with or without advertising .

Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the chi- square statistics techniques. The results obtained indicated that effective Advertising is a necessary stimulant of profit maximization in Hotel business.

It also shows that the awareness level of hotel advertising by the public is abysmally low.

The study was able to show that televisions remains the most potent medium of hotel advertising, closely following by Radio.

Finally, the results of the findings were analyzed with some recommendations proffered. The conclusion was also drawn based on the result of the findings.

TABLE OF CONTENTS

TITLE PAGEII

CERTIFICATIONIII

DEDICATIONIV

ACKNOWLEDGEMENTSV

ABSTRACTVI

TABLE OF CONTENTSVII

CHAPTER ONE: BACK GROUND OF THE STUDY1

1.1INTRODUCTION1

1.2STATEMENT OF PROBLEM5

1.3OBJECTIVES OF STUDY7

1.4RESEARCH QUESTIONS7

1.5HYPOTHESIS FORMULATION8

1.6SIGNIFICANCE OF STUDY9

1.7SCOPE OF THE STUDY9

CHAPTER TWO

REVIEW OF LITERATURE11

RESEARCH DESIGN &METHODOLOGY

SOURCES OF DATA23

SAMPLE SIZE25

SAMPLE SELECTION TECHNIQUES27

DATA ANALYSIS TECHNIQUES29

LIMITATIONS OF STUDY

CHAPTER FOUR

DATA PRESENTATION & ANALYSIS30

QUESTIONNAIRE DISTRIBUTION & COLLECTION 30

CHAPTER FIVE : SUMMARY, DISCUSSION, RECOMMENDATION & CONCLUSION 49

APPENDIX50

REFERENCES54

BIBLIOGRAPHY57

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IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)

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