This module is geared towards unveiling the elements that causes international marketers to succeed, and how investors can develop strategies and special marketing mix in the international market arena, which can in return give them a huge market-share.
The module also addresses the issue of cultures of the world and how they are related to customer purchasing behaviour. Not leaving behind the legal issues that are involved in the international market, and how foreigners can access justice in the countries where they do business, as it vary from nation to nation .
Ikpa, P. (2019). International Marketing Management Module 2. Afribary. Retrieved from https://afribary.com/works/international-marketing-module-2
Ikpa, Peter "International Marketing Management Module 2" Afribary. Afribary, 21 Feb. 2019, https://afribary.com/works/international-marketing-module-2. Accessed 29 Apr. 2024.
Ikpa, Peter . "International Marketing Management Module 2". Afribary, Afribary, 21 Feb. 2019. Web. 29 Apr. 2024. < https://afribary.com/works/international-marketing-module-2 >.
Ikpa, Peter . "International Marketing Management Module 2" Afribary (2019). Accessed April 29, 2024. https://afribary.com/works/international-marketing-module-2