Nigeria Institute of Public Relations

16 PAGES (10000 WORDS) Mass Communication Seminar







This


paper traces the history and development of modern Public Relations practices in


the western world and Nigeria side of the story from 1949 to date. This


objective is achieved via a conceptual review of existing academic and


professional literatures concerning public relations and Nigerian Institute of Public


Relations. This study dispels the notion that modern public relations practices


began in Nigeria with the creation of a public information unit by the United


African Company (then a British multinational) in 1949. The study presents what


lead to formation of public relations and emergence  of 


Nigerian institute of public relations in 1963.The study also states


objective of Nigeria Institute of Public Relations.