PUBLIC RELATION AS A STRATEGY FOR MAXIMIZING PROFIT IN AN ORGANIZATION

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INTRODUCTION

An organization, reputation, profitability and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relation specialists serve as advocates for business, non profit associations, universities, hospital and other organizations,

They build and maintain positive relationship with the publics. As managers realize the growing importance of good public relations to the success of their organization, they increasingly rely on public relations specialists for advice on the strategies and policies of such programmes.

TABLE OF CONTENTS

CHAPTER ONE

1.0INTRODUCTION

1.1STATEMENT OF THE PROBLEM

1.2OBJECTIVES OF THE STUDY

1.3STATEMENT OF HYPOTHESIS

1.4BACKGROUND OF THE STUDY

1.5BACKGROUD OF THE STUDY

1.6SCOPE OF THE STUDY

1.7DEFINITION OF TERMS

CHAPTER TWO

LITERATURE REVIEW

2.0HISTORY OF PUBLIC RELATION

2.1DEVELOPMENT OF PUBLIC RELATION IN NIGERIA

2.2THE CONCEPT OF PUBLIC RELATION

2.3PRINCIPLES OF PUBLIC RELATION

2.4PROCESS OF PUBLIC RELATIONS

2.5WHO IS PUBLIC RELATIONS PRACTITIONER?

2.6FUNCTION OF A PUBLIC RELATION PRACTITIONER

2.7PUBLIC RELATION IN BUSINESS

2.8PROFIT MAXIMIZATION IN A BUSINESS SECTOR

2.9BUYING MOTIVES AND HABITS OF THE CONSUMERS

2.10ABOUT MR. BIGG’S RESTAURANT

2.11THEORETICAL FRAME WORK

CHAPTER THREE

RESEARCH METHODOLOGY

3.1STUDY DATA

3.2STUDY POPULATION

3.3SAMPLE SIZE

3.4SAMPLING TECHNIQUES

3.5METHOD OF DATA GATHERING

3.6METHOD OF DATA ANALYSIS

3.7METHOD OF DATA DISTRIBUTION

CHAPTER FOUR

4.2 DATA PRESENTATION AND INTERPRETATION

4.2DISCUSSION FINDINGS

CHAPTER FIVE

SUMMARY CONCLUSION AND RECOMMENDATION

5.0INTRODUCTION

5.1SUMMARY

5.2CONCLUSION

5.3RECOMMENDATION

BIBLIOGRAPHY

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PUBLIC RELATION AS A STRATEGY FOR MAXIMIZING PROFIT IN AN ORGANIZATION

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