Role of Public Relations on Organisational Growth and Developmental (A Case of Unilever Nigeria Plc)

106 PAGES (11893 WORDS) Business Administration Project
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TABLE OF CONTENT

PAGE

 

TITLE PAGE .......................................................

CERTIFICATION ..................................................

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENT

CHAPTER ONE

1.0Introduction

1.1Historical Background

1.2Statement of Problem 

1.3Purpose of Study

1.4Research Question

1.5Statement of Hypothesis

1.6Limitation of Study 

1.7Scope of Study 

1.8Definition of Terms .

References .

 

CHAPTER TWO  LITERATURE REVIEW

2.1 Introduction 

2.2 Overview of Public Relation Practice in Nigeria 

2.3 Public Relation Practice in Nigerian Manufacturing Firms

2.4 Relevance of Public Relations in Contemporary Nigeria 

2.5 The Role of Public Relations in Business Organization 

2.5.1 Customer Relations 

2.5.2 Financial Public Relations 

2.5.3 Annual Report 

2.5.4 Employee Relations 

2.5.5 An Aid to Recruitment

2.5.6 Public Relations in support of Marketing 

2.5.7 Industrial Public Relations worldwide 

2.5.8 Working with Others Sharing common Interest 

2.5.9 Public Relations in Support of Exports 

2.6 Challenges of Public Relations in Manufacturing Finns 

2.7 Public Relations in Unilever (Nig) Plc 

References 

CHAPTER THREE RESEARCH METHODOLOGY

3.0Introduction 

3.1Restatement of Research Question 

3.2Restatement of Research Hypothesis 

3.3Population of the study 

3.4Sampling technique 

3.5Data Collection

3.6 Method of Data analysis 

3.7 Administration of Instrument 

3.8 Procedures 

3.9 Limitation of the Methodology 

References 

 

CHAPTER FOUR

4.0 Presentation and Analysis of Data 

4.1 Return of Questionnaire 

4.2The Response of the respondents to the Section A (BioData) 

4.3 Analysis of Section B

4.4 Hypothesis Testing ...

4.5ChiSquare and TTest of the Views of Questionnaire 

References 

 

 

 

CHAPTER FIVE SUMMARY CONCLUSION &

RECOMMENDATIONS

 

5.0 Introduction

5.1 Summary of Findings 

5.2Conclusion 

5.3Recommendation 

5.4Areas of Further Research 

Bibliography 

Questionnaire

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