SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS

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ABSTRACT

With the established changes in consumer behavior which influences product marketing strategies, stimulate the researcher to find out the sociological factors affecting customer’s behavior in the marketing of some selected consumers goods in use. The basic product marketing strategies use for consumers product has been carefully considered by this study, the researcher employed some research tools as interviews, observation and questionnaire to collect the necessary information as to the sociological factor affecting customer’s behavior. This is done in order to know the desired consumer’s needs, wants, and incomes to know the extent to which the sociological factors affect their behavior. Thus the student shows that marketers take into cognizance the customer’s needs, incomes, statues and life style. The philosophical marketing concept of consumer goods and preferences and this enable the marketers to push or sell it product in the market.

TABLE OF CONTENTS

Title Page

Declaration

Approval page

Dedication

Acknowledgement

Abstract

Table of Contents

CHAPTER ONE

1.0Introduction

1.1Historical Background

1.2Statement of Problem

1.3Purpose of the Study

1.4Scope of the Study

1.5Limitation of the Study

1.6Definition of Terms

CHAPTER TWO

2.0Introduction

2.1Abraham Maslow Physiological Needs

2.2Consumer Behaviour

2.3Sociological Perspectives of Consumer Behaviour

2.4Psychological Perspectives of Consumer Behaviour

2.5Cultural Factor Affecting Consumer Behaviour

2.6Relationship between Marketers and Consumers

CHAPTER THREE

3.1Summary

3.2Conclusion

3.3Recommendation

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SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS

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