The Determinant of Choice of Promotional Mix in the Marketing of Financial Services in Nigeria (A Case Study Of Uba)

TABLE OF CONTENT

CHAPTER ONE: BACKGROUND TO THE STUDY

1.1              Introduction

1.2              Statement of problems of the study

1.3              Aims and objectives of the study

1.4              Significance of the study

1.5              Scope of the study

1.5.1        Theoretical scope

1.5.2        Geographical scope

1.5.3        Industrial scope

1.5.4        Time scope

1.6              limitations and constraints to the study

CHAPTER TWO: LITERATURE REVIEW

2.1      Review of past research reports on the subject matter (empirical review)

2.2      Review of braineral test (theoretical reviews)

2.3      Summary of review

2.4      Hypothesis formulation

CHAPTER THREE: RESEARCH METHODOLOGY

3.1      Research design

3.2      Data collection method/techniques
-       Type of data collection
-       sources of data
-       Method of collection

3.1.2Data presentation and analysis techniques (tools of analysis)

3.2      Sampling procedures

3.2.1Definition of population

3.2.2Sample unit

3.2.3Sample frame

3.2.4Sample size and distribution

3.2.5Sample selection

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1      Brief history of case study

4.2      Analysis of problems (data presentation and analysis)

4.3      Hypothesis testing

4.4      Summary of findings

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

Summary of report

Conclusion

Recommendations

Reference

Appendix

ABSTRACT

         Marketing activities cannot said to be complete a effectives if the consumer did not get the message or where the message did not reach the target audience (market) an effective message needs to pass across the market so that consumer will be aware of the company’s product, where the company is what exactly the company produce and benefit to be derived from using the products. No doubt consumers want satisfaction and the company needs to find all ways in satisfying the consumter that is why this is need to plan and check which of the promotional mix will be effectives for conveying message to the targeted market. Promotional mix can be explained as all strategy, ways, it may be through the following took: advertising, sales promotion, personal selling publicity and public relations, which ever close by a company have to delivered what the company’s what it to achieve and that is why one has to planned ahead in determining which are will be effective. In Nigeria financial services such as the bank and insurance home use different means in creating awareness and promoting their service because they are aware that they can not succeed by sitting down in their offices and expecting customer to come, so they use either personal selling or sales promotion in marketing sure customers patronize their bank. In course of determining the right choice to adopt, this study will evaluate the usefulness of promotional mix and agin carryout research by testing some hypothesis through either primary source or secondary source which means questionnaire will be relevant, hastly, the research work will deal with all promotional mix before choosing which one is most suitable for financial services.