THE EFFECT OF OUTSOURCING ON BUSINESS COMPETITIVE POSITIONING IN THE NIGERIA BUSINESS ENVIRONMENT (A STUDY OF NIGERIA BREWERIES ENUGU)

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ABSTRACT

This research work specifically takes a look at the effect of outsourcing on business competitive positioning in the Nigeria Business Environment. A study of Nigerian Breweries Enugu. Outsourcing is defined as a management strategy by which an organization delegates majors, non-core functions to specialized and efficient service providers. It is one practice that is currently shaping the way companies do business around the world. The main objective of this study is to find out if there are problems common with outsourcing as a business practice and also to find out the core reasons why companies outsource the production of some of its goods and service in their bid to achieve competitive advantage. Using a descriptive method, the result from the findings revealed that outsourcing could spur innovation. It can equally positively influence cost and quality. Outsourcing could equally be a strategic option for keeping tab with the latest developments in technology. Based on the results obtained, a number of recommendation were put forth by the researcher. Chief among them remained that companies must not outsource its strategically relevant processes. Key processes that hold keys to its competitive advantages must be performed in house. Moreover, strategic mutually benefiting relationships must be forged between the company and its service providers. In essences, outsourcing aids in business competitive positioning.

TABLE OF CONTENTS

Title Page i

Approval Page ii

Dedication iii

Acknowledgement iv

Abstract v

Table of Contents vi

Chapter One

Introduction

1.1 Background of the Study 1

1.2 Statement of the Problem 4

1.3 Objectives of the study 5

1.4 Scope of the study 5

1.5 Research Questions 6

1.6 Limitations of the study 7

1.7 Definition of Terms 8

References

CHAPTER TWO

2.1 Literature Review 14

2.2 Rationales for Outsourcing 18

2.3 Types of Outsourcing 20

2.4 Pricing Decisions in Outsourcing 24

2.5 Other Strategic Issues in Outsourcing 26

2.6 Hidden Costs in Outsourcing 29

2.7 Process of Outsourcing 31

2.8 Key Skills in Outsourcing Arrangements 32

References

CHAPTER THREE:

Research design and methodology

3.1 Research Design 36

3.2 Area of the study 36

3.3 Population of the study 37

3.4 Sample and Sampling Procedure 37

3.5 Instrument for Data Collection 38

3.6 Validity of the Instrument 39

3.7 Reliability of the Instrument 40

3.8 Method of Data Collection 41

3.9 Method of Data Analysis 41

References

CHAPTER FOUR:

Data presentation and Analysis

4.1 Presentation and Analysis of Data 44

4.2 Summary of Findings 55

CHAPTER FIVE:

Discussion of Result, Conclusion and Recommendations

5.1 Discussion of Result 57

5.2 Implication of the Research Findings 61

5.3 Conclusion 65

5.4 Suggestion for Further Studies 66

5.5 Recommendations 67

5.6 Contribution to Knowledge 70

Bibliography

Appendix

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THE EFFECT OF OUTSOURCING ON BUSINESS COMPETITIVE POSITIONING IN THE NIGERIA BUSINESS ENVIRONMENT (A STUDY OF NIGERIA BREWERIES ENUGU)

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