The Impact of Corporate Social Responsibility Initiatives On Organizational Performance: A Case Study of Mtn (U} Ltd (Focus On Uganda Cranes Sponsorship)

Overview
Cite Work

TABLE OF CONTENT

DISCLAIMER

ACKNOWLEGEMENT

TABLE OF CONTENT

CHAPTER ONE-INTRODUCTION

1.1 BACKGOUND TO THE STUDY

1.2 STATEMENT OF THE PROBLEM

1.3 PURPOSE OF THE STUDY

1.4 OBJECTIVES OF THE STUDY

1.5 RESEARCH QUESTIONS

1.6 SCOPE OF THE RESEARCH STUDY

1.7 SIGNIFICANCE OF THE RESEARCH STUDY

1.8 CONCEPTUAL FRAMEWORK

CHAPTER TWO- LITERATURE REVIEW

2.1 INTRODUCTION

2.2 CORPORATE SOCIAL RESPONSIBILITY (CSR)

2.3 DIMENSIONS OF CORPORATE SOCIAL RESPONSIBILITY (CSR)

2.4 ORGANISATIONAL PERFORMANCE

2.5 RELATIONSHIP BETWEEN CSR AND ORGANISATIONAL PERFORMANCE

2.6 CONCLUSION

CHAPTER THREE- METHODOLOGY

3.1 INTRODUCTION

3.2 RESEARCH DESIGN

3.3 STUDY AREA

4-5

6-7

11-12

12-17

17-20

20-22

3.4 STUDY POPULATION

3.5 SAMPLING DESIGN

3.6 SAMPLE SIZE;

3.7 SOURCES OF DATA

3.8 DATA COLLECTION .INSTRUMENTS

3.9 DATA PROCESSING, ANALYSIS AND PRESENTATION

3.10 LIMITATIONS OF THE STUDY

CHAPTER FOUR - RESEARCH FINDINGS AND RECOMMJ:NDATIONS

4.0 INTRODUCTION

4.1 ANALYSIS AND PRESENTATION OF DATA

CHAPTER FIVE - CONCLUSIONS

5.0 INTRODUCTION

5.1 SUMMARY

5.2 RECOMMENDATIONS

5.3 CONCLUSION

APPENDIX 1:

APPENDIX 2:

LETTER OF INTRODUCTION TO MTN - Uganda

QUESTIONNAIRES

APPENDIX 3: ADDITIONAL INFORMATION

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY According to Richardson et al, (1999), Corporate Social Responsibility (CSR) is defined as voluntary actions undertaken by companies that are intended to advance social issues. Corporate social responsibility covers the full range of scope that constitutes an organization's responsibility, which are four: economic, legal, ethical and philanthropic (Carroll, 1991). Organizational performance comprises the actual output or results of an organization as measured against its intended outputs (or goals and objectives). Organizational performance is tracked and measured in four multiple dimensions namely, financial performance, customer service, internal business processes and learning and growth (Kaplan, R.S.etal, 1992). MTN is committed to being a socially responsible company in Uganda. MTN views its Corporate Social Responsibility initiatives as integral to its core mission and organizational performance. In line with its mission, as part of Corporate Social Responsibility, MTN is investing in the socio-economic betterment of the communities in which it operates through volunteerism with both governmental institutions, namely the Uganda Police, and non-governmental organizations, exemplified by the Uganda Red Cross; commitment to legal regulatory requirements, such as registration; carrying out business with ethical concerns such as advising clients on the need to use sustainable technologies and materials; and in the economic perspective by seeking to fulfill company's financial objectives.

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The Impact of Corporate Social Responsibility Initiatives On Organizational Performance: A Case Study of Mtn (U} Ltd (Focus On Uganda Cranes Sponsorship)

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