The Significance of Motivation of Enhancing the Employee Performance in a Competitive Marketing Environment (A Case Study of United Bank for African (UBA) ILORIN)

CHAPTER ONE

1.0            INTRODUCTION

         Motivation has been defined on different ways by different scholars and the patterns of these definition has helped on understanding motivation better some of these definition are as follows.

         Michael (1978) defined motivation as the act of stimulating someone or asset to get a desired course of action to push the button to get a desired reaction.

         While Hodgets (1977) viewed motivation as “the process of creating organizational conditions which well impel employees to strive to attain company goals”

         Viteless (1953) says that motivation represents an unsatisfied need which creates a state of tension or disquilibrium, causing the individual to move in a good directed pattern towards restoring a state of equilibrium by statisfying the need. Kills (1958) says that motivation is the stimulation of any emotion or desire operating upon ones will and prompting or during it into action. On the other hands, Umukoro (1994) has defined motivation as “the in terrelatinship between the needs and the fulfillment of the needs”. Asika (1995) queting Michael (1980) has defined motivation as “those psychological process that course the arousal, direction and persistence of voluntary action that are goal directed”.