TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS IN ENUGU METROPOLIS (A CASE STUDY OF ASBESTORS SHEET MADE BY EMENITE NIGERIA LIMITED )

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ABSTRACT

This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestors sheet made by emenite Nigeria limited) was carried out due to the following objectives.

•To determine how trade their can help to stimulate marketing produces.

•How trade fair can help a company to increased their marketing shares and profits

•Whether participants, organizer and consumer obtain values for their money.

Finally, to access how the participating companies make adjustment when need arises in other to achieve the above objectives, the research carried out face to face oral interview which helped them obtain information 50 respondent were interviewed. Based on analysis the following findings were made.

•Emenlte participant in trade fair help successfully in promoting products asbsetors sheet

•Trade fair positively created awareness of absorb sheet product of emenite ltd.

• And emenite participation help to increase customer patronage. In the view of the above ending the researcher recommend the following.

•Tan emenite should continues to attend trade fair because it promotes it’s products.

•That emenite ltd should improved on its transportation arrangement.

•Based on the fact that trade fair creates awareness and increase customer patronages emenite should continue to attend trade fairs.

TABLE OF CONTENTS

Title pagei

Approval page ii

Dedicationiii

Acknowledgement iv

Abstractv

Table of contentvi

CHAPTER ONE INTRODUCTION

1.1.Background to the study1

1.2.Statement of the problem7

1.3.Objectives of the study9

1.4. research question 10

1.5.Significance of the study 11

1.6.Scope of the study 12

1.7.Limitation of the study 12

1.8.Methodology of study 13

CHAPTER TWO LITERATURE REVIEW

2.1.Management of trade fairs 14

2.2 Meaning of trade fair 14

2.3 Objective of trade fair 16

2.4 The organization of trade fair 18

2.5 Guides for all trade fair 19

2.6Trade fair as a promotional tool 23

2.7 Performance and prospect of trade fair 25

2.8 The impact of trade fair on local manufactures. 28

2.9 Basic rules for effective and efficiency

trade fair30

CHAPTER THREE: RESEARCH

RESEARCH METHODOLOGY

3.1Sources of data32

3.2 Population of the study33

3.3 Size determination sample 33

3.5 Sampling techniques 35

3.6 Research instrument questionnaires 35

3.7 Validity of research instrument36

3.8 Method of data treatment and analysis 37

CHAPTER FOUR: SUMMARY

4.1 Summary of findings38

4.2 Conclusion 40

4.3 Recommendations41

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TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS IN ENUGU METROPOLIS (A CASE STUDY OF ASBESTORS SHEET MADE BY EMENITE NIGERIA LIMITED )

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