More than half of the world’s population now uses the Internet, making it an integral part of our everyday life. For this reason, Internet growth continues to accelerate around the world with user numbers increasing by the day. A 2017 study by ‘We are Social’ and ‘Hootsuite’ on the use of the Internet, social media and mobile throughout Africa reveals that visiting social network sites remains the most performed online activity on the Internet all over the world (Kemp, 2017). Accord...
Intermedia Agenda setting –Instances when the media agenda is shaped by other media (Lopez-Escobar, Llamas, McCombs, & Lennon, 1998). #KOT- This is an abbreviation of ‗Kenyans on Twitter‘. Operates as Kenya‘s virtual ‗town square‘ where pre-dominantly on Twitter, people meet to discuss the day‘s issues. Through the hashtag #KOT, Kenyans on Twitter unite against perceived government corruption, respond to media misrepresentations of their country, share jokes, and participat...
Student learning behaviour can be adversely influenced by extraneous factors such as the use of social media. These adverse effects can sometimes extend to the students perceptions of learning to the extent that they shift their attention either positively or negatively towards learning. The purpose of the study was to examine the influence of social media on learning behaviour among secondary school students in Moshi Municipality in Tanzania. The study specifically sought to address the...
ABSTRACT The Purpose of this study was to investigate the influence of collaborative technology such as social media influence on employee performance in the workplace. The research examines the positive and negative effects of social media on employee performance and its variables which include knowledge, skills, motivation and productivity and elaborate on the opportunities and threats for organisations that are presented by the use of social media in the workplace. The researcher was guide...
Abstract Keywords: social media, analytics, framework, Namibia Social media use within the business and branding spheres has exploded globally over the past few years. While Namibian SMEs are actively involved in social media marketing, there is a lack of deeper knowledge of audience analysis, campaign analytics and proper strategic planning for full benefit extraction. This is compounded by the relative lack of locally produced and published research within the field of social media that exp...
ABSTRACT This study sought to examine the utilization of social media as a communication tool by co-operatives in Meru County in the dissemination of co-operative information among the youth. The researcher explored the potential of social media and examined its usage and barriers as a communication tool among the co-operatives. Largely, the study notes that the growth and usage of social media has been enabled by the internet and technological advancement. This thesis aimed at finding out th...
ABSTRACT Several studies have been carried out on the role of social media in political democratization where most of them based on national elections in different countries. However,little attention has been given to university students who are increasingly utilizing social media as a way of engaging politically with aspirants, thereby influencing their voting patterns.Therefore,the focus of this study was to assess the utilization of social media in university students elections in Ken...
ABSTRACT Over the last two decades, there has been a tremendous increase in the development and use of various social media tools in sharing of information, discussions of issues concerning the day-to-day life of the people. A review of previous studies on the use of social media tools has revealed its impact on the organizational performance of different institutions. However, there is very little that has been done in relation to the impact of social media tools on the organizational perfor...
ABSTRACT This project is my research that I carried out in the three month on the topic titled effects of social media on crisis communication in organizations my case being Maasai Mara University. My objectives being, to examine how organizations use social media in crisis communication, to find out the challenges of using social media in crisis communication in organizations, and to find out how social media can be used to enhance crisis communication in organizations. In chapter two a theo...
Abstract The student intends to clarify or rather look deeper into social media jokes and the usage of social media as a political battlefield in Zimbabwe and Africa as a whole. The study contributes significantly to the literature on the use of social media jokes in the lobbying of “counter hegemonic public spheres” or “Subaltern public spheres” Fraser (1992) in a bid to contribute to the practice of democracy in Zimbabwe. Unlike the western literature, this study serves to contribut...
ABSTRACT The growth of the Internet has changed the way newsrooms across the world operate. At the heart of the new developments is the growing presence of traditional media of newspaper, magazines, radio and television online. Media houses have formed digital divisions solely tasked with operating their websites and social media handles. This study sought to find out how this changing technology is changing how young adults access news and information. This study picked the journalism studen...
ABSTRACT Holidays seem natural and yet every now and then their courses seem to change; how they are celebrated has proved not to be a stable state but fluid with the passing of time. My dissertation addresses the question of how holidays are not state but fluid; what is it that influences their instability to a particular celebration course. Firstly it is to be noted that holidays are not natural in any way, instead they are a result of a societal construct, which goes to support Gergen (19...
ABSTRACT Communication is the engine that drives all the social systems we know of.Without proper communication,systems may crumble.The study focuses on how credibility of information can be affected by use of social media.The type of communication in our study is top-down communication.Social media is a new phenomenon in the country and there has not been effective training of how to handle it as a tool.In organizations,improper use of social media will cause an effect to credibility on the ...
Abstact INTRODUCTION This study examines the socialness of online social media, specifically WhatsApp and Facebook. Literature (Papacharissi 2010, Bauman 2013), shows that online social media helps in creating communities, bonds, socializing and gatherings just like organic communities. Facebook users can claim to have hundreds of friends in their network, yet sometimes find it difficult to name half a dozen people that they have actually met in their local neighborhood. While social networks...
Abstract The need for politicians to mobilize support for their endeavors has lacked an effective platform for this purpose prior to the introduction of Social media. The subsequent development of the internet and consequentially, the advent of Social Media, not only covered succored this lack, it ushered in a new wave of Political Mobilization. The use of Social media in Political Mobilization, therefore, is a very important subject to 21st Century politics. This paper deals solely with th...