ABSTRACT No studies have been conducted to determine Social Media Usage Pattern & Users Content among IDPs present in Jimeta-Yola, Adamawa State Nigeria. Therefore this study aims to enlighten the impact of Social Media Usage, its pattern and the kind of information being sought after by IDPs. 25 IDPs where interviewed oneon-one in Jimeta. Feedback from the interviews where carefully examined by the researcher using the Uses and Gratification Theory by Kartz, Blumber and Guvetich. The result...
Abstract In this era of Internet of Things (IoT), new technology innovations are constantly introduced globally however with less developed countries adopting these innovations and ways of doing things at a later stage. This research focuses on one of these innovations which is the use of social media by businesses as an advertising platform for products and services. Various types of businesses in Zimbabwe are embracing this concept of social media advertising but lacking the knowledge on th...
Student learning behaviour can be adversely influenced by extraneous factors such as the use of social media. These adverse effects can sometimes extend to the students perceptions of learning to the extent that they shift their attention either positively or negatively towards learning. The purpose of the study was to examine the influence of social media on learning behaviour among secondary school students in Moshi Municipality in Tanzania. The study specifically sought to address the...
ABSTRACT The study assesses the impact of social media, as a communication tool, its efficacy and the paradigm change it has brought to the communication process in Namibia. Using a qualitative method in the form of a case study, the researcher focuses on Namibia‟s socio-political movement, the Affirmative Repositioning Movement (ARM) to predict the impact of social media in Namibia, particularly Facebook. ARM is a youth driven movement which put immense pressure on the Government of Namibi...
Abstract The aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this aim, the survey research method and chi-square were used. Subjects were drawn from journalists in Makurdi metropolis in Benue State, using the purposive sampling technique. Three research questions and one alternative hypothesis guided the study. Research findings showed that social media have enhanced the productivity of journalists in Makurdi metropolis and ...
TABLE OF CONTENTSContentsDECLARATIONAPPROVAL iiDEDICATION iiiACKNOWLEDGEMENT ivTABLE OF CONTENTS vLIST OF TABLESLIST OF FIGURES xLIST OF ABBREVIATIONS AND ACCRONYMS xiOPERATIONAL DEFINITIONS xiiABSTRACT xiiiCHAPTER ONE 1INTRODUCTION1.0 Introduction 11.1 Background 11.2 Statement of the Problem 31.3 Scope of Study 41.4 Objectives of the Study 41.4.1 General Objective 41.4.2 Specific Objectives 41.5 Research Questions 4v1.6 Significance of theStudy.51.7 Conceptual Framework 5CHAPTER TWO 6LITERA...
ABSTRACT This study investigated the influence of social media on sexual behavior of undergraduates in te,tiary institutions. The study focused on the activities undergraduates regarding the use social media platforms; the positive and negative influence of social media on undergraduates' sexual behavior and strategies to curb or eliminate the negative effects of social media. The population of the study constituted undergraduates students in three tertiary institutions in Ekiti state namely...
ABSTRACT The development of social networks has transformed the communication landscape; companies are no longer co-creators of marketing information as consumers have been empowered to share their experiences with several online peers. After an economic melt-down, several financial service companies operating in Zimbabwe are facing hardships in regaining customer’s confidence and this has engendered transitory investments as well as under-capitalisation. This study aims to determine the in...
ABSTRACT In this era of online communication and the proliferation of social media, traditional messaging and calling by using mobile phones have transformed into different practices. This has changed the lifestyles and communication strategies of many today including market women and introduced new and innovative use of the mobile phone aside from the traditional use of making and receiving calls. Mobile phone usage and the use of social media has become a popular trend among a large populat...
ABSTRACT This study sought to examine the utilization of social media as a communication tool by co-operatives in Meru County in the dissemination of co-operative information among the youth. The researcher explored the potential of social media and examined its usage and barriers as a communication tool among the co-operatives. Largely, the study notes that the growth and usage of social media has been enabled by the internet and technological advancement. This thesis aimed at finding out th...
Abstract The study was carried out with the aim of examining the impact of use of social media on students’ academic performance in institution of higher learning. This research adopted descriptive and explanatory research design. It also employed the use of cross sectional survey method using survey questionnaires with a Likert Scale. The of sample 102 students from selected secondary schools selected using convenient sampling method. The data collected was analyzed using description means...
ABSTRACT Women are now occupying leadership positions regardless of the existing glass ceiling and other barriers. This has however been demonstrated to be having positive impacts on the job performance of the generality of women and especially the print media houses. Previous studies rather than focusing on the psycho-social factors that enhance women‘s performance in the sector, had concentrated more on issues of work-life balancing, leadership and financing. This study, therefore, inves...
ABSTRACT Micro, small and medium size enterprises (MSMEs) have been identified as promoters of economic growth in the country. However, most managers of these MSMEs are unwilling to commit necessary resources towards market oriented activities because they have insufficient funds. Individual internet usage in Ghana has also increased from 5.44% in 2009 to 17.11% in 2012 and Facebook was the most visited website in Africa. The paper identifies the extent to which social media is a beneficial a...
Investigation of social media using social network theory is a new powerful tool that will aid and ease law enforcement agencies in multi-faceted ways in this ever evolving digital landscape. It is against this backdrop that this study focused on identifying and investigating selected individuals on Facebook and Twitter social media platforms. In particular, selected respondents from University of Eldoret, Kibabii, Moi, Kisii and Rongo Universities were involved in the study. The objecti...
ABSTRACT The aim of this research is to examine The Effects of Social Media on Students’ Performance. Social media is rapidly changing the communication setting of today’s social world. Hence its emergence is significantly having effect on the performance of students and as such has become prone to frequent fluctuations on the mood and self-control of students. Thus, this has affected the performance of the students in one way or the other. However, questionnaire was used for the research...