AbstractThis report focused on the impact of social media on media professionalism — a case study of Daily Monitor. Social media, as a topic has widely been researched on, however, less has been said about its impact on professionalism of media practica. As opposed to traditional media, social media has got free participation of every individual and total freedom in regard to information flow. The findings of the study reveal that there has been a direct, instant and continuous effect of so...
ABSTRACT Today, Ghana has over fourteen percent of its population using the internet. Social Media is one of the main platforms that these users interact with online. This has presented an opportunity for companies to gain business benefits by reaching their clients online. For others, it has provided a means to reach new audience. Social media has greatly affected the legacy media industry, especially regarding content delivery and creation. This has caused legacy media companies to look int...
ABSTRACT Several studies have been carried out on the role of social media in political democratization where most of them based on national elections in different countries. However,little attention has been given to university students who are increasingly utilizing social media as a way of engaging politically with aspirants, thereby influencing their voting patterns.Therefore,the focus of this study was to assess the utilization of social media in university students elections in Ken...
ABSTRACT Good breastfeeding practices provide infants with the nutrients they need for optimal growth and development. Breastfeeding reduces the risk of infection and also has significant health benefits to the mother as well. Health communication is important to support good breastfeeding practices. However, communication through the health system alone is not sufficient enough to reach everyone who needs breastfeeding information. Social media could serve as an inexpensive way of receiving ...
Social media and the internet have changed the way that information is disseminated to the public. Once upon a time, information was only accessible through the institutions of the State and the flow of information between governments and citizens tightly controlled. Since the internet we have seen this model turned on its head completely, as the costs of recording and distributing information dramatically dropped and the steady rise of citizen journalists, bloggers and online activists began...
ABSTRACT Social media has become extremely popular in Ghana and various organisations of all sizes are experimenting with social media advertising. Despite this increasing usage there is currently limited research on how social media is used in specific Ghanaian industries. This study was conducted to ascertain why and how Guinness Ghana Breweries Limited (GGBL) uses social media for advertising. The study focused on specific Guinness Ghana Limited brands –Guinness and Malta Guinness. The s...
ABSTRACT Increasingly, advertisers and marketers have taken advantage of social media platforms to complement marketing and advertising. Social media offer firms a cheaper alternative to target prospective customers and as such firms are devising ways to trigger engagement from social media users since these users are mostly online for a plethora of reasons. This research was guided by the Elaboration Likelihood Model to examine drivers and outcomes of social media advertising engagement. Su...
Abstract The main aim of the research is to examine the dynamics of using social media as a source for news in mainstream media. The research will also seek to highlight the potential threat to journalists‟ ethics such as objectivity, bias and fairness as a result of sourcing out information from various social media platforms such as Facebook pages, Twitter, Instagram and Whatsapp. The use of social media as a source for news by mainstream media newspapers especially those operating from t...
ABSTRACTThe s~dy on “the role of social media on promoting education was conducted in KampalaInternational University, Uganda. The study employed a cross sectional research design. Itincluded 90 respondents. The study was based on research objectives which included;establishing the different t~es of social media sites used in education in Uganda; to find out theimpact of social media on education in Uganda; to find out the challenges in the adoption ofsocial media on education in Uganda.On ...
ABSTRACT PAGE Recreational activities in Ghana are generally limited in relation to its scope. Looking at exploration as a recreational activity that translates into activities that fall under the tourism sector, a remedy to the limitation placed on the scope of recreational activities in Ghana can in turn, boost the tourism culture that exists in Ghana. With the many technological advancements, social media has become quite common especially among the youth at large. This paper would be expl...
Introduction: Social media are the collection of online communications channels dedicated to community- based input, interactions, content sharing and collaboration across people Elephant, (2011). Social media has become a routine way of life for most people. Students search for all kind of means to solve sexual challenges that they face. Most of them get their source of information through social media. Studies have shown that social media have an influence on sexual behaviors of young ...
ABSTRACT The research presents an analysis of the impact of social media as an instrument of promoting democratic governance in Zimbabwe during the period 2013-2016. Social media is a young phenomenon which has influenced the political, socio-economic sphere in the world. The background of the study gives a chronological history of social media in Zimbabwe. Social media websites such as facebook,twitter,youtube and various online blogs have arguably given a voice to individuals that would not...
Abstract The need for politicians to mobilize support for their endeavors has lacked an effective platform for this purpose prior to the introduction of Social media. The subsequent development of the internet and consequentially, the advent of Social Media, not only covered succored this lack, it ushered in a new wave of Political Mobilization. The use of Social media in Political Mobilization, therefore, is a very important subject to 21st Century politics. This paper deals solely with th...
ABSTRACT The study explored the effect of social media on students’ academic performance in Senior High Schools in the Efutu Municipality. The study specifically, looked at the frequently utilised social media platforms and how social media exposure, addiction, and usage influences the students’ academic performance. Additionally, the study investigated gender and age difference that exist of social media usage. A descriptive cross-sectional survey was used. The study covered four Senio...
ABSTRACT The purpose of the study was to evaluate the effect of social media on children between seven to seventeen years in Kampala central division. The study was based on three research objectives which included establishing the contributions of social media to the social development of children between 7-17 years, examining the morale challenges that can be brought by social media in children development in Kampala city division and propose measures that can be adopted in improving the ...