This study explored how social media can be used to market library and it services for better patronage in the course of this the concept social media was defined in the following format Social: this term is referred to the process where there is an interaction of the individuals or group of people as it relate to the welfare of human beings as members of a given society. Media: As the term implies, it is regarded as a platform of communication amongst members of a society and it comprises�...
ABSTRACT Social Media has become a good marketing and quality management tool for restaurants and other hospitality sectors. Restaurants continue to be a difficult place for entrepreneurs to explore business opportunities, but by understanding common challenges, owners may be able to develop unique strategies to increase their chances of success on maintaining customer relationship. The major aim of the study was to identify how acceptable social media is in creating restaurant employees and ...
ABSTRACT PAGE Recreational activities in Ghana are generally limited in relation to its scope. Looking at exploration as a recreational activity that translates into activities that fall under the tourism sector, a remedy to the limitation placed on the scope of recreational activities in Ghana can in turn, boost the tourism culture that exists in Ghana. With the many technological advancements, social media has become quite common especially among the youth at large. This paper would be expl...
ABSTRACT Trends in global information communication have necessitated that academic libraries, whether public or private, resort to the employment of web 2.0 technologies such as Facebook, Twitter, Blogs, Wikis, RSS feeds, YouTube, etc. in their services. Indeed the knowledge and use of such platforms has become critical for the survival of academic libraries globally. For this reason, this research focused on investigating the knowledge and use of social media by reference and user services...
Abstract: The World Health Organization, different governments, health providers and other stakeholders are the main public health information disseminators, and they use different sources to share the information to the public. One of the most popular sources is social media as it reaches a wide following. However, not all information on social media platforms is always accurate. The creation and spread of unverified information during a pandemic is referred to as infodemics and it tends to...
Abstract This research was carried out in NUDIPU in Kampala Uganda. The research examined how much the media covers the day to day activities of the disabled persons in society and media integration in their lifestyles. In handling the issue of disability, media has to be on the front line in highlighting the rights and concerns of PWDs. This includes fully participation in seminars, conferences and broadcasting their activities not only on world disability Day but through out the year their...
Abstract The student intends to clarify or rather look deeper into social media jokes and the usage of social media as a political battlefield in Zimbabwe and Africa as a whole. The study contributes significantly to the literature on the use of social media jokes in the lobbying of “counter hegemonic public spheres” or “Subaltern public spheres” Fraser (1992) in a bid to contribute to the practice of democracy in Zimbabwe. Unlike the western literature, this study serves to contribut...
The increasing advancement in technology is creating new opportunities that can be incorporated in learning especially in institutions of higher learning. Majority of stakeholders in the institutions of higher learning, preferably the lecturers and students possess smartphones and computers as well as active social media accounts. The increased usage of social media coupled with the necessity to interact with people all over other would is posing a challenge to integrate social media into lea...
Abstract: The study evaluated the effects of soil organic matter amendments on temporal dynamics of populations of A. flavus and antagonistic microbes, and on aflatoxin contamination in groundnut under field conditions in Malawi. The study also investigated the implications of rainfall on populations of the microbes. Treatments included commercial organic fertilizer applied at the rates of 0.2, 0.4 and 0.6 t ha-1; and farmyard manure at rates of 2.5, 5.0 and 7.5 t ha-1, while an untreated pl...
ABSTRACT With the explosion of information on the web, the internet has become the reserve for all kinds of information connecting individuals to health content, expertise and support. Majority of people are turning to social media and other internet platforms to seek for health information and experiences. However, anyone can post health content on the web regardless of their professional background or expertise, medical qualifications or intentions raising concerns about the quality of info...
ABSTRACT Trafficking and use of illicit drugs (banned substances) have become prevalent, menacing and deadly plague unleashing social and health hazards on the human race, yet with increased economic patronage. The problem is more prevalent in the developing nations, while Nigeria is one of the most affected African countries. The United Nations Office on Drugs and Crime (UNODC) has acknowledged this fact. Despite efforts by the Nigerian government through her Anti-drug abuse agencies, the...
Abstract This chapter is concerned with the background of the study, statement of the problem, objectives of the study, research questions, scope of the study, and significance of the study. 1.1 Background of the study The mass media have been found to play a critical role in maintaining the gender-power imbalance, passing on dominant, patriarchal and sexist values. But such a situation is not inherent in the nature of media. They can instead be agents of development and progress if guided by...
ABSTARCT The aim of the research was to evaluate the influence of digital products on company performance with reference to the case of Manica Post. The purpose of the research was to examine the effects of online news on cannibalization of print media at Manica post, establishing customer perceptions on digitalization of Manica Post news posted online, determining whether Facebook page marketing influences customer preferences as well as examining the effects of websites on increase in web t...
ABSTRACT The study is intended to provide understanding of the use of social media for advertising by the advertising agencies in Ghana and to identify the prospects and challenges associated with its adoption. It is also to explore possible solutions that can possibly enhance the use of social media in advertising practice in Ghana. It sets out to examine the attitude of advertising practitioners towards the use of social media, identify the range of social media tools being applied and the ...
Abstract From the beginning, communication has been an integral part of the human society. It has taken many forms from the ancient cave painting to mobile internet of the 21st century, facilitating contacts between different cultures through travel and trade as well as war and colonialism. Such interactions have resulted in transporting and implanting ideas, religious beliefs, languages, economic and political systems from one part of the world to another by a variety of means that have evol...