ABSTRACT Several studies have been carried out on the role of social media in political democratization where most of them based on national elections in different countries. However,little attention has been given to university students who are increasingly utilizing social media as a way of engaging politically with aspirants, thereby influencing their voting patterns.Therefore,the focus of this study was to assess the utilization of social media in university students elections in Ken...
ABSTRACT Islam is an indispensable phenomenon in all spheres of human life in the universe, Nigeria included. This informs the position taken in this paper that Islam is in support of Muslims’ involvement in developmental politics. This paper established the fact that Islam appreciates and welcomes all forms of advancement which aligned with the injunctions of Allah.This implies that using social media is permitted in as much it is in line with Islamic teachings. Ho...
ABSTRACTThe study was carried out with the aim of examining the impact of use of social media onstudents’ academic performance in institution of higher learning. This research adopteddescriptive and explanatory research design. It also employed the use of cross sectional surveymethod using survey questionnaires with a Likert Scale. The of sample 102 students fromselected secondary schools selected using convenient sampling method. The data collected wasanalyzed using description means and r...
Abstract The purpose of this study was to establish if the people who have 'liked' the NAMPOL Facebook page found the page useful from the purview of police-community relations; to determine if there is a difference in perception of police-community relations between those who have “liked” the page and those who have not liked the page; to determine if demographic variables impacted respondents' views on interactivity and engagement of NAMPOL's Facebook page. The study involved a survey ...
ABSTRACT As the political and media landscape become complex, political parties and candidates all over the world and for that matter Ghana keep exploring new ways and ideas to effectively communicate their political messages to the target audience. Social media tools nevertheless have unfolded new possibilities for politicians to engage with citizens. The primary objective of this study therefore is to examine the extent to which political message dissemination on social media by politician...
TABLE OF CONTENTS TITLE PAGE i DECLARATION ii CERTIFICATION ...
ABSTRACT Good breastfeeding practices provide infants with the nutrients they need for optimal growth and development. Breastfeeding reduces the risk of infection and also has significant health benefits to the mother as well. Health communication is important to support good breastfeeding practices. However, communication through the health system alone is not sufficient enough to reach everyone who needs breastfeeding information. Social media could serve as an inexpensive way of receiving ...
Social media and the internet have changed the way that information is disseminated to the public. Once upon a time, information was only accessible through the institutions of the State and the flow of information between governments and citizens tightly controlled. Since the internet we have seen this model turned on its head completely, as the costs of recording and distributing information dramatically dropped and the steady rise of citizen journalists, bloggers and online activists began...
Abstract This study was about assessing the impact of social media tax on internet sales and conducted from MTN Uganda located on 22 Hannington Road on Nakasero Hill in Kampala Central Division targeting MTN staff and some customers using internet services. It focused on assessing the negative implication of social media tax policy in Uganda, the level of internet sales in MTN Uganda and examining the relationship between social media tax and internet sales. This study adopted a cross ...
TABLE OF CONTENTSCHAPTERONE1.0 IN"TRODUCTION ........................................................................................... 41.1 BACKGROUND ............................................................................................. 41.2 STATEMENT OF Tiffi PROBLEM ............................................................... 51.3 STUDY OBJECTNES .................................................................................... 61.4 SCOPE OF Tiffi STUDY .........................
ABSTRACT Over the last ten years, social media has become pervasive in tourists’ decision-making to travel to any destination. The main aim of the study was to assess the role of social media in travel decision-making on Ghana by international tourists. The study adopted the cross-sectional research design and was underpinned by the quantitative research methodology. Questionnaires were used to collect data from international tourists visiting Ghana. The study revealed that most of the tour...
ABSTRACT Social media has become common place in Ghana. The younger generation adopted the use of social media at the beginning of the millennium. Their usage habits characterised and dominated the social media-scape. However, due to the subsequent ubiquity and penetration of social media in Ghana there is an increased involvement of the older generation in the use of social media. Social media has become the central communication media for both the young and older generations as well as inc...
ABSTRACT Social media has become extremely popular in Ghana and various organisations of all sizes are experimenting with social media advertising. Despite this increasing usage there is currently limited research on how social media is used in specific Ghanaian industries. This study was conducted to ascertain why and how Guinness Ghana Breweries Limited (GGBL) uses social media for advertising. The study focused on specific Guinness Ghana Limited brands –Guinness and Malta Guinness. The s...
Abstract The technological breakthrough of web 2.0 revolutionized communication channels, increasing information traffic from source to sender and vice versa. Media convergence is one of the many outcomes of this technological revolution whereby traditional media and the internet merge to disseminate information to audience. However, news preferences seem to relegate different audience demographics to particular channels of communication. This study which analyzed the most preferred mediu...
ABSTRACT Increasingly, advertisers and marketers have taken advantage of social media platforms to complement marketing and advertising. Social media offer firms a cheaper alternative to target prospective customers and as such firms are devising ways to trigger engagement from social media users since these users are mostly online for a plethora of reasons. This research was guided by the Elaboration Likelihood Model to examine drivers and outcomes of social media advertising engagement. Su...