ABSTRACT This study sought to examine the role of language in business promotion by scoping the language used by machinga (petty-traders) in Mbinga District. The study is based on three themes, namely, the form and content of language used by machinga (petty-traders), the type of the language used by by machinga, and the impact of their language on the customers. The study draws and expands from the “speech act theory”, a discourse developed by John Austin (1962) and refined by John Searl...
YALIYOMO UTHIBITISHO ............................................................................................................. i IKIRARI NA HAKIMILIKI ........................................................................................ ii SHUKRANI ................................................................................................................ iii TABARUKU ............................................................................................................... v I...
YALIYOMO UTHIBITISHO/ ITHIBATI ..........................................................................................i IKIRARI /HAKIMILIKI ............................................................................................. ii SHUKRANI ............................................................................................................... iii TABARUKU ..............................................................................................................iv IKISIRI .....
YALIYOMO ITHIBATI .....................................................................................................................i IKIRARI NA HAKI MILIKI ...................................................................................... ii SHUKRANI ............................................................................................................... iii TABARUKU ............................................................................................................... v...
ABSTRACT This study aimed to investigate factors influencing language shift from Iraqw to Kiswahili. The study was conducted in Hanang district at Measkron ward. Three villages were selected within the ward to get the respondents for answering the research questions. These are: Measkron, Getaghul and Mara. This study was guided by Gaelic Arvanitika Model under Causality based perspective. In order to fulfill the aim of the study, specific objectives were set. These are: to examine the domains...
ABSTRACT The central purpose of this study was to investigate the influence of Kiswahili and English to Runyambo. The aim was to attempt to provide status of ECLs and Runyambo in particular. Runyambo is on pressure exerted from prestigious languages such as English and Kiswahili which has made the majority of Banyambo slowly abandon the use of Runyambo in most domains. If the situation goes on, there is a risk that in the future Runyambo will be among the most endangered languages. With refer...
YALIYOMO ITHIBATI ...................................................................................................................... i IKIRARI NA HAKI MILIKI ....................................................................................... ii SHUKURANI ............................................................................................................. iii TABARUKU ..................................................................................................................
ABSTRACT This study was designed to examine the challenges of learning spoken English in community based secondary schools in Tanzania; it was conducted at Lushoto district in Tanga region. The study was guided by three objectives which were focusing on the assessment of English speaking proficiency in community based secondary schools, examining the challenges of learning spoken English in community based secondary schools, and suggesting possible measures towards those challenges. The study...
ABSTRACT The study intended to examine the challenges facing Tanzanian Sign Language learners. It, specifically, focused on the examination of those challenges which Sign Language learners face while learning their language. It also focused on investigating the causes of challenges facing TSL learners. The study also aimed at finding out possible solutions towards eradication of the challenges. It was guided by the Linguistic Interdependence Theory propounded by Jim Cummins (1981). The study ...
ABSTRACT The purpose of this study was to find the contribution of media to both the growth and distortion of Kiswahili in Tanzania. The study was conducted in Dodoma Municipality and it employed three methods of data collection. These are interview, observation, and corpus linguistics. In structured interview questions were administered to respondents. The researcher made some observations through watching EATV and listening to Clouds FM radio to see how language is used in the named media....
ABSTRACT English language speaking and writing competence is a significant proficiency globally. However, this proficiency among ESL learners is hampered by the existence of various linguistic problems in their spoken and written language. This study investigated the magnitude of the linguistic problems existing in teacher trainees’ spoken and written language which hinder their effective communication. Also, the study intended to find out the challenges of learning the English language fa...
ABSTRACT This study was aimed at assessing the trend of endangerment in the Kinga Ethnic language spoken at Makete District in Njombe Region Tanzania. The specific objectives of this study were; to evaluate intergenerational transmission of Kinga, to examine the attitude of Kinga speakers towards their own language as well as to assess the extent to which Kinga language is used in various domains. The study was guided by Language Vitality and Endangerment framework by UNESCO (2003) and emplo...
ABSTRACT This study investigated the secondary school students‟ speaking performance basing on assessing students‟ ability in speaking (competence), factors affecting speaking performance as well as teachers and parents‟ roles in building speaking performance to the secondary school students. The study was guided by three research objectives and employed only qualitative approach under the „Authentic Model‟ (AM). Data were obtained through qualitative procedures; i.e. interviews, q...
ABSTRACT This research aimed at exploring the naming system and gender construction in Safwa ethnic group. The study was conducted through the interviews and focus group discussion which provided the primary data, where by the semi structured questions were administered to the respondents who gave the required information concerning this study, and library reading which gave the experience on how other researchers have discovered in issues related to my study. The study area was Mbeya rural ...
ABSTRACT Text message also referred to as “text messaging” or “texting” have become the preferred mode of interpersonal communication among young people at the turn of the 20th century (Thurlow 2011). This study aimed at investigating the impact of SMS/text messages on the acquisition of Standard English writing in Tanzania. The general objective of this particular study was to explore the distinctive linguistic features of text messages used by university undergraduate students and ...