TABLE OF CONTENTSTitle PageCertification iDedication iiAcknowledgement iiiTable of Contents vCHAPTER ONE: BACKGROUND OF THE STUDY1.1 Introduction 11.2 Statement of problem of the study 31.3 Aims and objectives of the study 31.4 Significance of the study 41.5 Scope of the study 61.6 Limitations and constraints of the study 71.7 Definition of terms 9CHAPTER TWO:2.1 Concept of environmental complex variables 112.2 Marketing environmental complexity 122.3 The external marketing environm...
ABSTRACTEnvironmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the micro environment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will g...
PROPOSALThe available theories on organization fail to encompasses effectiveness and efficiency motivation can be viewed as an inner urge that drivers people to work or perform. It is also an energy that boosts the morale of a worker or an employed. This project work will emphasis te role of motivation ion an organization.Chapter one of the project on the effect of motivation on employee performance in competitive marketing environment on introduction, it first of all define what m...
PROPOSAL Privatization is a very broad sense may be defined as the transfer of ownership and control right over a firm from the government owned industries to the private sector. Commercialization in the other sense is said to be the withdrawal of government funding from parastatals to enable it operate commercially to fund for its existence of operation. This research work is aim to investigate into the benefit of privatization and commercialization on the Nigeria economy “Marketing focus�...
PROPOSALDEPOSITS MOBILIZATION THROUGH MARKETING OF BANKING SERVICESDeposit mobilization is the bedrock of the present and future growth of all banks and marketing has been on essential element in the management of modern banking in Nigeria.In purpose of this study is to examine the growth of banking services and to analysis the marketing effect and the extent to which marketing can improve the efficiency of services in the first bank of Nigeria plc.The way of implementing marketing services a...
ABSTRACTThe general belief of an average marketer is that consumers are kings and therefore need to be treated as what they say they are, No company can produced a product without people that will purchase or use the product this make consumer to be number one in the mind of any producer because they are the one that can allow the company to grow and sustained in the market. Consumer attitude is not doubt need to be study before a company produces or sell a product, who is buying the product ...
TABLE OF CONTENTSTitle Page iCertification iiDedication iiiAcknowledgement ivAbstract viTable of Contents viiCHAPTER ONE: BACKGROUND OF THE STUDY1.1 Introduction 11.2 Statement of problem of the study 31.3 Aims and objectives of the study 31.4 Significance of the study 41.5 Scope of the study 61.6 Limitation and constraints of the study 81.7 Definition of terms 9CHAPTER TWO: 2.0 LITERATURE REVIEW 122.1 Concept of environmental complex variables 132.2 Marketing environmental complexity 14...
TABLE OF CONTENTSDeclaration .................................................................................................. .iApproval. ..................................................................................................... iiDedication ................................................................................................. .iiiAcknowledgment ........................................................................................ .ivTable of Contents ..................
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The Sudden outbreak of Covid-19 Pandemic brought a completely new order in national and globaltransactions. The pandemic greatly affected business performance. The global Marketing and World-wide businesses were challenged to retool in order to achieve better and successful performance. Based on this development, establishing the determinants of global marketing performance becomes inevitable for global marketers that wish to remain relevant. The period of Covid-19 witnessed unprecedented eng...
ABSTRACT Marketing communications is losing its effectiveness because audiences have become disillusioned with marketing communications messages. Brand journalism has been identified as possessing qualities capable of countering marketing communications’ slumping effectiveness. However, more is yet to be known about brand journalism, due to its status as a nascent field of academic inquiry. This study, therefore, seeks to enhance understanding of brand journalism by exploring its dimension...
ABSTRACT This main objective of this study is to determine the relationship between relationship marketing practices and customer retention in the mobile telecommunications industry of Ghana. Specifically, the study sought to analyses the direct and indirect relationship among relationship marketing (RM) practices of trust, commitment, conflict handling on customer retention. To achieve the objectives of the study, hypothesis was formulated based on literature reviewed and a descriptive qua...
ABSTRACT The purpose of this study is to examine the firm-level determinants of export performance of Small and Medium Enterprises (SMEs) using the Strategic Export Model. This study attempts to understand how internal/firm-level variables can be used to complement macro-level policies and programmes to help improve the level of exports in Ghana. The aim of this study therefore is to examine how firm characteristics, firm competencies and capabilities, and firm export marketing strategies of...
ABSTRACT Quiet recently, service innovation is seen as a key way of firm survival, and has gained lots of attention not only from academic scholars but also industry experts. However, there have been some erroneous perceptions that innovation is a preserve of manufacturing businesses and as a result, scholarly evidence suggests that the practice has not gained much attention within services business settings. The study explores the relationships among service innovation, customer value creat...
ABSTRACT The purpose of this study is to examine the influence of Facebook usage on sales performance and explore whether an employee's service behaviour has a mediating effect on the relationship between Facebook usage and sales performance. This study employed an explanatory research design to explain the cause-and-effective relationship among Facebook usage, an employee's service behaviour and sales performance. Self-administered questionnaires and the use of a uniform resource locator (U...