ABSTRACT Healthcare is a very personalized and important service that is globally used which considerably affects economies and the quality of daily lives. In most parts of the world and Ghana, healthcare is experiencing unprecedented growth with changing cost structures and healthcare laws are also evolving. As a corollary, healthcare providers are experiencing increased competitive pressures providing consumers with a lot of options and making them active decision makers in their healthcar...
ABSTRACT The reforms introduced in the banking sector since 2006 by the central bank in Ghana has changed the sector significantly. The changes include deregulation and minimum capital requirement. These have seen an influx of foreign banks into the Ghanaian market. The influx of more banks in Ghana have paved way for consumers to have multiple choices of banks to select from. Studies have indicated that trust is a key ingredient consumers’ use in their brand selection. Meanwhile, other st...
ABSTRACT The competitive landscape in the Microfinance Banking Industry has accentuated the need for effective marketing communication strategy in the marketing of bank services. The objective of this study was to examine the effect of marketing communication tools on the savings mobilization drive of microfinance banks in Akwa Ibom State. To achieve this objective, data were collected using a survey of 400 respondents drawn from the bank branch/cash centres marketing managers, selected staff...
Organizational performance is getting more and more important, especially in a market withgreater competition and changing economic dynamics. Emphasis on creating the right opportunityto reach out to the audience, and meeting the requirements in the most optimal method has becomethe norm for organizations. This study therefore seeks to investigate the effect of strategicmarketing planning on corporate goal of Lafarge Africa Plc. Questionnaire was used to elicitinformation from top management ...
This study interrogates the impact of pro-environmental behaviour on firms’ performance and socialsustainability. Understanding the pro-environmental behaviour in the society and establishing the determinants provide cue towards smoothening environmental sustainability. The specific objectives of the study are: to assess the impact of green managerial innovation on the firms’ competitive edge and social sustainability and to establish the extent of the relationship between eco design and ...
ABSTRACT GSM communication is vital toll in the Nigeria economy as most sector depends on it for the effective communication and development of direct marketing in the nation GSM have a direct relationship with direct marketing as most people use their phone for creating awareness about their product the study was conducted to investigate the role of GSM in developing country. The study also expatiate more on the important of GSM. The study also look at contribution of GSM to overall economy ...
ABSTRACT This study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling Company as the case study. A survey was conducted and questionnaire was distributed to show opinion previously formulated hypothesis. The study discover that ...
ABSTRACT This research was conducted to find out the impact of internet advertisement on consumer behavior. Ilorin Kwara state was used to carry out the research. A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph were use with percentage for data analysis to arrive at conclusion on the research findings. The study founds out the impact of internet advertisement is growing higher and also...
ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial growth and development. Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective consumer satisfaction improved the growth and development of an industry as opposed to the tentative hypothesis. it was concluded that consumer satisfaction �...
BACKGROUND OF THE STUDY This project study is with the “Measurement of advertisement contribution to effective sale growth in a competitive market”. The basic fact of life in marketing product cannot sell itself more so a product that is designed to perfectly meet buyers’ desire which is offered at a very affordable price will not be successful unless information about its availability and benefit are well oversented. Consequently, some forms of communication are essential for the execu...
PROPOSAL The project work examines the analysis of bank marketing of financial services in Nigeria. Sequel to the challenges encountered in our financial institution towards meeting up with the responsibilities of the 21st-century banking system to enhancing the growth of Nigeria economy sectors for developments in various operation of her economy. The analysis bank marketing of financial services in Nigeria are of various advantages and disadvantages. Bank decision maker and financial servic...
ABSTRACT The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon Ltd. So because new product development is a key or a major factors to profit maximization in an organization existing in a newly innovated replace or imitative to the market. So this thesis is divided into five chapters, chapter one is on introduction, background of the study, statement of the g...
ABSTRACT The research works seek to indentify the impact of internal environment on marketing organization. (A case study of Shoprite) the main purpose of this research topic is take caution on the relevant to the marketing organization. In essence, marketing environment can be seen as the sum of the inter relationship business an between the marketers and the society management. The survival of business organization depends on how people of market patronize a buy of products. Any organiz...
ABSTRACT This study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat sales. It also goes further to look into identifying the brand Zain can use against other competitors like GLO, MTN. descriptive approach was employed as a means of data collection in proper investigation. It appears that consumers product do not exist in isolati...
TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1Background of the study 1.2Statement of the problem 1.3Aim and objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO: LITERATURE REVIEW 2.1Marketing concept 2.2Concept of marketing mix 2.3Promotional mix 2.4Concept of trade fair 2.5Importance and purpose of trade fair 2.6Concept of business growth 2.7The impact of trade fair in Kwara state business 2.8Type of trade fair CHAPTER THREE: RESE...