Research Papers/Topics in Marketing

The Significance of Branding to Effective Marketing of the Tobacco Products in Nigeria (A Case Study of International Tobacco I.T.C.)

ABSTRACT This study researched into significance of branding to effective marketing in Nigeria for market penetration.  It examined the significance of branding to effective market penetration.  The study wet further to evaluate the poor quality branding exercise on the market penetration and its effect on the organizations concerned.  marketing on previously formulated hypothesis.  The study discovered that effective marketing of consumer product determines the level of sales as opposed ...

Role and Importance of Marketing to Manufacturing Firms in a Competitive Market Environment (A Case Study De-United Foods Industry Ltd, Producer of Indomie Instant Noodle)

ABSTRACT The primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, achieving these stated objectives and others given along with some environment elements which are not within the control and capacity of the organization. Among these external elements or environment factoring competition. The nature diversity and dynamic competition  in the market determines the str...

Branding and Marketing of Pure Water in Ilorin Township (A Case Study of Ayobat Pure Water)

ABSTRACT This research work deals with branding and marketing of pure water in Ilorin township, about satisfaction by the competitor that the regulatory system. The problem aims at solving some of the questions that might arise in the branding and marketing of pure water. The method of data used in the project was primary which include questionnaire and chi – square correlation  analysis that was prepared for the testing of the hypothesis. During the period of finding, the researcher was a...

The Marketing Implication of Privatization of Government Parastatals (A Case Study of African Petroleum)

TABLE OF CONTENTS TITLE PAGEi CERTIFICATIONii DEDICATIONiii ACKNOWLEDGEMENTSiv TABLE OF CONTENTSvi CHAPTER ONE 1.0Introduction1 1.1Background History of Privatization 3  1.1Statement of problem of the Study5 1.2Aims and Objectives of the Study5 1.3Significance of the Study6 1.4Scope of the Study7 1.5Limitations of the Study7 1.6Definition of Key Terms8 CHAPTER TWO : Literature Review 2.1 Marketing Concept and Definition9 2.2 Petroleum Marketing Defined 16 2.3 Pricing Policies and Strategy of...

The Relevance of Marketing to the Banking Industry (A Case Study of UBA Plc)

TABLE OF CONTENTS CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS CHAPTER ONE:- INTRODUCTION 1.1         Background to the study 1.2         Statement of research  problem 1.3         Aim and objectives of the study 1.4         Significance of the study 1.5         Scope of the study 1.6         Limitation and constrains to the study CHAPTER TWO:- LITERATURE REVIEW 2.1         Concept of marketing 2.2      ...

Satisfaction and Retention: A Key to Business Survival (A Case Study of Berger Paints Nigeria Plc)

PROPOSAL The importance of consumer satisfaction and retention as a key to business survival can be fully appreciated when one realizes the dominant role it plays in the organization (Private and Public sector) and the nation's economy at large. Consumer satisfaction is the mainstay of an organization in that any firm that fails in this area will barely break even. It improves, increases business activities, and promotes economic growth. These projects continue five chapters, each chapter con...

Satisfaction and Retention: A Key to Business Survival in Nigeria (A Case Study of Berger Paints Nigeria Plc)

TABLE OF CONTENTS Title Page                                                                                          i Certification                                                                                     ii Dedication                                              ...

The Relevance of Marketing to the Banking Industry (A Case Study of Uba Plc)

TABLE OF CONTENTS CERTIFICATION  DEDICATION  ACKNOWLEDGEMENT  TABLE OF CONTENTS CHAPTER ONE:- INTRODUCTION  1.1Background to the study  1.2Statement of research  problem  1.3Aim and objectives of the study  1.4Significance of the study  1.5Scope of the study  1.6Limitation and constrains to the study  CHAPTER TWO:- LITERATURE REVIEW  2.1Concept of marketing  2.2Marketing mix Variables  2.3Marketing philosophies 2.4Functions of marketing  2.5The Evolution of Bank in Nigeria  2....

The Determinant of Choice of Promotional Mix in the Marketing of Financial Services in Nigeria (A Case Study Of Uba)

TABLE OF CONTENT CHAPTER ONE: BACKGROUND TO THE STUDY 1.1              Introduction 1.2              Statement of problems of the study 1.3              Aims and objectives of the study 1.4              Significance of the study 1.5              Scope of the study 1.5.1        Theoretical scope 1.5.2        Geographical scope 1.5.3        Industrial scope 1.5.4        Time scope 1.6        �...

Significance of Automatic Teller Machine to Enhancing Customer Relations in the Nigerian Banking Industry (A Case Study of Diamond Bank Plc Ilorin)

ABSTRACT For any organization’s survival, constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller mac...

Personal Selling as an Effective Promotional Tool in Marketing of Industrial Goods (A Case Study of NNPC, Ilorin)

ABSTRACT The project aim at knowing personal selling as a promotional tools in the marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ products, and also touch the parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all process involve in oil companies in order to make successful selling activities. However, it ...

Consumer Satisfaction as a Key to Industrial Growth ad Development (A Case Study of Dangote Group of Company Nigeria Plc)

ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the   significant impact of consumer satisfaction on the industrial growth and development. Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective consumer satisfaction improved the growth   and development of an industry as opposed to the tentative hypothesis. it was concluded that consumer satisfaction  �...

Retention of Deposit Money Bank Customers' Loyalty Through Technological Driven Service Delivery: Evidence from Enugu North Senatorial District, Enugu, Nigeria

Globally, the increasing engagement in technological service delivery is over whelming especially in Banking Industry. This study explores the effect of technological service delivery on retention of loyalty of deposit money Bank customers. Specifically to establish whether; internet Banking, Mobile Banking and ATM has significant positive effect on deposit money Bank customers’ loyalty retention. 255 respondents made up staff and customers of First Bank of Nigeria Plc and Access Bank parti...

Hotel Patronage in Enugu, Nigeria: Determining Factors for Preference

Proliferation of hotels in different states of Nigeria, Enugu State inclusive poses a great challenge to the hotel owners and Managers in their quest to attract guests. This study is prompted to establish the determinants of guests preference for hotels in Enugu State. Hotelsfor the study were selected from the three senatorial zones of Enugu State for the study. Staff and guests of the selected hotels made up the respondents. The sample size of the study was 312. The study adopted survey des...

A Conceptual Study of Omni-Channel Buying Behavior

Abstract: It is very important to understand the psychology and behavior of the customer for preferring the channels for buying products, but very little researches are carried out for distribution channels for necessary articles and accessories in Indian contests. The number of purchase and orientation channels has increased, challenges in the retail sector have also increased, so there is a need to study the Omni-channel buying behavior of customers. It is a big challenge to understand the...


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